North America

North American news

Game Account opens new US office in Las Vegas

SBC News Game Account opens new US office in Las Vegas

Focusing of further expansion for the North American igaming and gambling markets, industry developer and software supplier Game Account Network, has announced the opening of its Las Vegas Nevada office. Dedicated to expanding US commercial opportunities, the new Game Account space is over three times larger than the former campus, and is scalable to support the expanding game publishing and …

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Budget standoff threatens Texas Racing

SBC News Budget standoff threatens Texas Racing

The Texas Racing Commission (TRC) has reached a legislative deal for funding to be granted by the state for the next three months, allowing for state race and dog tracks to re-open. However racing operations in Texas remain under threat regarding a standoff over long term funding. On Tuesday evening, Governor Dan Patrick approved the Legislative Budget Board to release …

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Ken Bossingham joins IGT as casino core product lead

SBC News Ken Bossingham joins IGT as casino core product lead

Gambling technology provider IGT has announced the appointment of Ken Bossingham as Senior Vice President of Casino Core Products. Bossingham joins IGT (2013-2014) having served as Chief Operating Officer of American Gaming Systems, where he led the acquisitions of Apollo Global Management, Colossal Gaming and Cadillac Jack. Bossingham has prior experience with IGT Group, having served as VP of North …

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DraftKings takes on new brand communication for NFL season 2015/16

SBC News DraftKings takes on new brand communication for NFL season 2015/16

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …

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New Jersey DGE approves NetEnt services

iGaming content provider NetEnt announces today that it has received a transactional waiver for Borgata and bwin.party brands. The granting of a transactional waiver from the New Jersey Division of Gaming Enforcement, allows the content provider to launch its digital gaming products via Borgata and bwin.party brands. Having applied to the New Jersey Division of Gaming Enforcement, DGE for a Casino Service …

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Ashton Kutcher invests in eSports wagering platform Unikrn

Hollywood film star and technology evangelist Ashton Kutcher has joined competitive eSports wagering platform Unikrn’s Series A investment round via venture capital firm Sound Ventures (https://www.crunchbase.com). Kutcher, who recently played technology pioneer Steve Jobs (Founder of Apple) in the film “Jobs”, has a solid investment track record having invested in popular enterprises such as SoundCloud, Airbnb, Uber and FourSquare. Kutcher …

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NYX Gaming appoints Leon Thomas as US lead

SBC News NYX Gaming appoints Leon Thomas as US lead

Canadian online gambling group NYX Gaming has confirmed the appointment of Leon Thomas as its Managing Director of US operations. Thomas joins Toronto listed NYX Gaming, following a four month period as a marketing consultant to Caesars Interactive Entertainment. Thomas will be charged with leading NYX’s commercial development with US clients, and expanding resources for the division. An experienced senior …

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DraftKings confirms three exclusive NFL in-stadium partnerships

SBC News DraftKings confirms three exclusive NFL in-stadium partnerships

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

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Google launches dedicated gaming broadcast app ‘Youtube Gaming’

SBC News Google launches dedicated gaming broadcast app ‘Youtube Gaming’

Google online video streaming subsidiary Youtube has announced the launch of dedicated gaming content app Youtube Gaming. The app which was officially launched on Wednesday and is available via desktop, ios and Android systems, aims to be the market leader in worldwide gaming content. The launch sees Youtube enter the growing gaming broadcast market, as it aims to compete with …

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DraftKings partners with Hooters for NFL 2015/16 

SBC News DraftKings partners with Hooters for NFL 2015/16 

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …

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