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Admiral Sportwetten continues Austrian football dominance

SBC News Admiral Sportwetten continues Austrian football dominance

Austiran operator Admiral Sportwetten has continued to dominate the sports sponsorship space in its home market, linking with FC Red Bull Salzburg. Running until 2023, the new contract sees Admiral replace bet-at-home, which had been the official partner of the Die Roten Bullen since 2018. “It is with great pleasure that we are starting our new partnership with the Austrian …

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Veikkaus ordered to reduce workforce headcount 

veikkaus

Veikkaus OY, Finland’s state-sanctioned gambling monopoly, has confirmed that it will reduce its workforce capacity by approximately 200 employees.  The headcount reduction has been approved by corporate governance, continuing to streamline the Veikkaus operations as a result of new government demands placed on the monopoly. This week, Veikkaus began consultations with 800 staff members with regards to undertaking redundancies, restructuring …

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1account rides with racing prodigy Tom Marquand promoting ID safety

SBC News 1account rides with racing prodigy Tom Marquand promoting ID safety

1account has recruited racing prodigy Tom Marquand as new brand ambassador, promoting the importance of maintaining digital IDs safety to users and wider business. Recognised as UK racing’s hottest prospects, Marquand rode 147 winners during the 2020 season and secured two Group-1 wins on Addeybb and a first Classic victory on board Galileo Chrome in the St Leger at Doncaster. …

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Setka Cup doubles event coverage in 2021

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events.

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events.  Between January and June, the number of sports events covered by the Setka Cup reached 42,281 – almost double the 22,500 recorded in the first six months of 2020. Alex Lobov, BETER’s Chief Product …

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Playbetr enhances LatAm profile with PSG deal

SBC News Playbetr enhances LatAm profile with PSG deal

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

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SBC Leaders: Why technology is an ‘enabler’ for player entertainment

Jette Nygaard-Anderson, Entain CEO

“Technology is all about what it can do to the player experience, how it generates excitement and even the social elements that it creates,” Jette Nygaard-Andersen, CEO of Entain, told SBC Leaders as she highlighted the ways technology can enable new consumer behaviours. In an exclusive interview with SBC Leaders, Nygaard-Andersen shone a light on the first six months as …

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BetInvest: Using product development to stay ahead of the curve

BetInvest: Using product development to stay ahead of the curve

In 2021 the sports betting business swiftly returned to a new form of normality, and with that, BetInvest has ramped up both its product development and content services in order to stay ahead of the market, writes Stanislav Mykhailov, the company’s Head of B2B Department. Last year’s events have expedited the progress that was already being made in key areas …

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Entain hits peak online momentum as leadership launches £100m innovation programme 

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc has lauded its diversified business model as the FTSE100 gambling group achieved 22 consecutive quarters of double-digit online growth.  Publishing its interim 2021 trading results (period ending 30 June), Entain registered group revenues of £1.79 billion, up 11% on corresponding 2020’s results of £1.61 billion. Period growth was attributed to improved online trading across all markets (except Germany), …

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TrueLayer hires former Trustly executive Roberto Villani

TrueLayer

Open banking platform TrueLayer has hired former Trustly executive Roberto Villani as its new Head of iGaming A highly experienced commercial and payments specialist, he will define and manage TrueLayer’s strategy for iGaming alongside the company’s Chief Revenue Officer Max Emilson and UK Country Manager Jamie Morton. Responding to his appointment on LinkedIn, Villani said TrueLayer was in a ‘hyper-growth …

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Betsson gains Peru top spot with $25m takeover of Inkabet

SBC News Betsson gains Peru top spot with $25m takeover of Inkabet

Betsson AB has continued its recent expansion in South American markets by announcing that it has reached an agreement to acquire the online business of sportsbook and casino operator Inkabet.  The deal has been formalised by Betsson subsidiary SW Nordic Limited, which has agreed to an initial consideration paying $25 million to acquire the Peru-licensed operator’s online assets. Further deal …

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