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Ladbrokes Coral have announced plans to unite its sports and technology teams to bring customers an continually improved betting experience. Named LC2 and located at Here East, which formerly housed the London 2012 Olympic media team, on the Queen Elizabeth Olympic Park, 140 staff of both brands are charged with delivering a range of products such as CRM, ePOS and …

Following last month’s launch of custom betting commentary with Unibet, Perform has partnered with ICS, to offer professional betting commentary through its custom betting commentary product. As part of the partnership, the  commentary will be available on any match, in any language in Perform’s live streaming portfolio. Custom betting commentary allows clients to deliver personalised messages, betting trends and insight …

The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting …

Speaking at Betting on Sports 2017, Enda Gaffney, head of sportsbook for Mr Green, described the operator’s new sportsbook as “more entertaining and more engaging than your traditional sportsbook offering.” The online gaming company is introducing features such as combi spin football and unique tennis, with “a few more in the pipeline around other sports.”  These are coupled with an …

At the 2017 Betting on Sports conference, sports forecasting company, Accuscore revealed it has agreed a new content deal with Finnish gambling operator, Veikkaus. The new deal means Accuscore will deliver short videos to Veikkaus, covering predictions of European football leagues, NBA basketball and various ice hockey leagues. Content manager of Veikkaus, Sami Sundström said: “We want to provide additional …

Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

Presenting its H1 2017 interim results (period ending 30 June), FTSE-listed GVC Holdings has detailed strong progress across its digital assets as the company continues to integrate and align its enlarged operations. Detailing strong KPI gains across its sports betting and online casino divisions, GVC would record a 25% increase in group net gaming revenues to €486 million (H1 2016: …

EnergyBet has announced a new two-year in-stadia betting partnership with Millwall Football Club. The deal involving the award winning sportsbook and the Championship club, will allow Millwall fans to utilise EnergyBet’s mobile betting service at The Den on matchdays. The two parties will also work closely together during the duration of the partnership on various growth opportunities, competitions and exclusive …

The Telegraph Group will optimise its online digital sports content utilising Fresh8 Gaming contextual advertising software, as the media owner bids to create dynamic sports content for its viewers. Utilising Fresh8 software, The Telegraph details that it registered record acquisition results for the Floyd Mayweather v Conor McGregor bout in Las Vegas on 26 August. The publishing group will now …

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …