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FTSE100 betting group Paddy Power Betfair (PPB), has confirmed that it will create a new US-facing subsidiary, joining forces with daily fantasy sports operator FanDuel. Updating the market this afternoon, PPB governance confirms that it will merge its Betfair US division with FanDuel’s enterprise, as the company seeks to accelerate its position within the newly opened US market. The new …

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …

Metric Gaming and Nektan have joined forces to provide a turnkey horse racing and sports betting solution for the US market. These services will be offered through the Rapid Games™ platform from Respin LLC, Nektan’s US operating subsidiary. Rapid Games is the US casino gaming industry’s only independently certified Class II and Class III On-Premises mobile platform. Integrating to Rapid, a server-based …

Following its ‘Capital Markets Day’, Stockholm-listed European online gambling group Mr Green & Co has announced that it has rebranded its corporate entity to ‘MRG’ (MRG Group). Corporate governance stated that the new group MRG brand reflected the firm’s fast growth profile, and better served its expanded portfolio of online gambling assets. The firm’s markets day would further see MRG’s …

Industry affiliate marketing network RakeTech has confirmed the appointment of Annika Billberg as a new member of its Board of Directors. Advising RakeTech’s corporate strategy, Billberg is a seasoned leadership executive in media, communications and commercial development. Billberg currently serves as Chief Brand & Communications Officer for Stockholm-listed financial services and credit management firm Intrum SA. Christian Lundberg, Raketech Chairman, …

SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths.  ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …

Tech start-up Tokabot has teamed up with bwin to bring its chatbot technology to the sports betting market in time for next month’s football showpiece in Russia. The two parties have unveiled ‘WettBuddy’, a brand-new approach to customer engagement for customers on bwin throughout the World Cup and beyond. Launching this month in Germany and Austria in a trial phase …

Esports betting enterprise Luckbox continues to bolster its executive management ranks, as it prepares for its upcoming product launch this 2018. David Lyons becomes the latest former PokerStars executive to join the Luckbox enterprise team, taking on the responsibilities of Director of Player Engagement. Lyons will be tasked with developing Luckbox’s initial player rewards system, a key component for the start-up’s …

Racing Post B2B has further improved its popular Racing Post Touch product, with the addition of full form for horseracing. Racing Post Touch has been a permanent fixture in a number of betting shops and now the Racing Post B2B team aim to broaden the horizons of the product by introducing full form for horse racing. The addition of full …

Kindred Group’s European online betting subsidiary Unibet will become the first bookmaker to utilise Belgium customer verification app ‘itsme’, as the brand aligns its Belgian operations with new consumer protection demands. The itsme app is a Belgian government technology initiative, which seeks to strengthen the nation’s digital transactional framework, whilst adding further ID protections for Belgian online consumers. The app is …