Latest News

In a move to expand its live play gaming dynamics, Gibraltar-based industry games developer Pragmatic Play has confirmed that it will acquire Extreme Live Gaming from Novomatic Group for an undisclosed fee. Operating out of London and Malta, Extreme Live has formerly served as the live gaming studio property for Austrian multi-national gambling group Novomatic. The confirmed transaction sees Pragmatic …

Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018. The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become …

Following last May’s publication of the UKGC’s statistics on gambling trends, Virtual Sports sits third amongst bookmaker’s revenue channels. As industry technology providers seek to optimise data and in-play dynamics of Virtual Sports content, what now lies ahead for this once niche betting vertical…   ____________________ The spotlight rarely falls on virtual sports, one of the least talked about yet increasingly significant …

SG Digital, the new technology division of Nasdaq-listed Scientific Games Corporation (SGC) continues to make progress on its US agenda, confirming that it has completed mandatory pre-compliance testing set by the Mississippi Gaming Commission. Updating the market, SG Digital confirms that its ‘OpenBet – Sportsbook Retail Platform’ has fulfilled all requirements of the Mississippi Gaming Commission’s ‘GLI-33 Event Wagering Systems’ …

Championship outfit Swansea City Football Club have unveiled Bet UK as the clubs the club’s official shirt sponsor, and principal betting partner, for the upcoming 2018/19 season. As part of the deal the online casino and betting brand, a branch of the LeoVegas family, is to see its logo emblazoned across the new home and away shirts for the duration …

Racing equine welfare group, The European Horse Network (EHN) has called for the EU Parliament to ‘preserve equine policy’ within the future structure of Europe’s ‘Common Agricultural Policy’ (CAP). Led by French MEP Jean Arthuis, EHN representatives expressed concerns about the proposals put forward by the ‘Future of the Common Agricultural Policy’ which would see equine welfare removed from the …

Industry charity GambleAware has detailed further insight related to the make-up of its marketing advisory board. On Monday, GambleAware governance confirmed the appointment of M&C Saatchi as creative lead for its upcoming UK multi-media ‘Safer Gambling Campaign’. Further to the appointment of M&C Saatchi, GambleAware confirmed that it had developed a new advisory board to oversee the progress and impact …

Spiffx, developers of consumer driven games, are hoping to capitalise on World Cup Fever, by delivering its Take5Live title to the first two Twelve40 clients. After agreeing a deal to integrate Spiffx’s Take5 content into its proprietary platform earlier in the year, consumers of Twelve40 clients www.wildcrypto.com and www.islandslotto.com are now able to take advantage of the mobile game. Lennart …

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Relive the 1998-2010 World Cup era with Pinnacle’s Content and Social Media Manager Benjamin Cronin, who goes on a journey from his …

Issuing an industry update, the governance of GambleAware has confirmed the appointment of M&C Saatchi as its lead creative advertising agency tasked with delivering the charity’s upcoming ‘safer gambling campaign’. In its update, GambleAware details that M&C Saatchi had won its campaign pitch, called for in February as the industry charity looks to undertake a ‘new creative direction’. “The decision …