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Marathonbet strengthens partnership with Brighton racecourse

SBC News Marathonbet strengthens partnership with Brighton racecourse

Brighton Racecourse, Arena Racing Company (“ARC”) and Marathonbet have announced they will continue their partnership for the 2018 Festival of Racing. The three-day meeting is a highlight of Brighton’s racing calendar and will take place between the 8th and 10th August. The online bookmaker will be headline sponsor for all three days of the Festival and its branding will appear …

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Playtech and Ladbrokes Coral team-up for built-in bet slip

SBC News Playtech and Ladbrokes Coral team-up for built-in bet slip

Playtech and Ladbrokes Coral have enhanced their burgeoning relationship, with its new built-in bet slip the “first ever sports solution directly integrated into live casino”. The omni-channel firms new offering will allow customers to follow live odds and action without leaving tables, and will feature roulette operated by sports trained dealers – who are to also provide match commentary for …

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Assessing the World Cup’s importance to football trading

SBC News Assessing the World Cup's importance to football trading

The Russian World Cup has been nothing short of enthralling, and with both Cristiano Ronaldo and Lionel Messi exiting the tournament early, it’s provided a stage for emerging talents to establish themselves as stars of world football. Football INDEX Chief Marketing Officer Mike Bohan spoke to SBC about how the World Cup and Football INDEX can provide an innovative platform …

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GiG unveils esports sponsorship expansion

SBC News GiG unveils esports sponsorship expansion

Rizk.com has expanded into the esports, unveiling its latest sponsorship deal with the globally operating Finnish ENCE esports team. The iGaming operator flagship brand of Gaming Innovation Group (GiG), has outlined that the partnership is a natural fit for the group, with both firms sharing a very similar ethos and understanding. Additionally, with the rise in popularity of esports in …

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Relax Gaming reinforces presence in Baltic region

SBC News Relax Gaming reinforces presence in Baltic region

B2B supplier Relax Gaming has expanded its presence in the Baltic region, after agreeing to integrate its table games and slot content with online casino operator Optibet. The operator will roll out the supplier’s cost-effective blackjack and roulette games in the first instance, with the introduction of the slot games set to follow. Relax’s blackjack offering allows players several opportunities …

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Lottoland expands affiliate scope with Income Access deal

SBC News Lottoland expands affiliate scope with Income Access deal

Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider. To support Lottoland’s recent expansion into Canada and growth in new markets as well as its relaunch in existing markets, the brand’s Income Access-powered affiliate programme will now also be managed by …

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Winning Post – The implications of Italian regulations

Replatz - Copyright: niroworld / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: commercial gambling – ad ban demonstrates failure to communicate Further to last week’s reports, Italy’s council of Ministers approved the so called ‘Dignity Decree’on Monday which introduced a blanket ban on …

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BetGames.TV expands its portfolio of partners

SBC News BetGames.TV expands its portfolio of partners

ORYX Gaming has strengthened its iGaming offering by agreeing a new content partnership with BetGames.TV. The new partnership will give ORYX clients access to BetGames TV’s multi-channel games including Bet on Poker, Bet on Baccarat, Dice, Dice Duel, Lucky5, Lucky6, Lucky7, War of Bets and Wheel of Fortune, across desktop and mobile. Matevz Mazij, ORYX Gaming CEO stated: “Integrating BetGames.TV’s …

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