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Major boost for Betfred’s golf product through Metric service

Metric

Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …

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Sportradar: Embracing the “next generation” for collecting sports data

data

A recent recipient of re-certification from the ISO for the quality, efficiency and distribution of sports data, Sportradar has refused to rest on its laurels, particularly when it comes to embracing the “next generation” for how this data is collected. David Lampitt is the Head of Global Sports Partnerships for Sportradar, whose data collection process currently involves more than 7,000 …

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ASA forces Paddy Power to modify Rhodri Giggs loyalty advert

SBC News ASA forces Paddy Power to modify Rhodri Giggs loyalty advert

The UK Advertising Standards Association (ASA) has upheld five complaints made against Paddy Power’s ‘Rewards Club’ advertisement featuring Rhodri Giggs, the older brother of former Manchester United and Wales footballer Ryan Giggs. Complaints were sanctioned against the advert, which was broadcast last February, as five viewers claimed that the advert ‘glamourised gambling’ by suggesting that it can lead to a …

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Carousel Group bolsters mobile engagement capacity with Wiraya solutions

Age Verification

New industry incumbent Carousel Group has confirmed it will support its European sportsbook properties of SportsBetting.com and RaceBook.com, with Wiraya mobile customer activation tools. Issuing a market update, Carousel informs that it will utilise Wiraya mobile engagement capacities, to enhance its customer activation strategy across its verticals. Wiraya solutions allow for optimised personalised messages to be sent to SportsBetting.com and …

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William Hill launches Swedish property – WilliamHill.se

SBC News William Hill launches Swedish property - WilliamHill.se

FTSE250 betting group William Hill Plc has launched its Swedish market licensed online sportsbook property – WilliamHill.se. William Hill had confirmed in April that it would launch its Swedish sportsbook rebranding Redbet, the former sportsbook asset of MRG subsidiary Evoke Gaming. In its update, William Hill details that it has completed a major directive of its post €270 million MRG …

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Debt-focused Scientific Games posts strong 2019 opening

SBC News Debt-focused Scientific Games posts strong 2019 opening

Publishing its Q1 2019 trading statement (period ending 31 March), Nasdaq-listed Scientific Games Corporation (SGC), details confidence in its corporate prospects as governance moves to reduce company debt. Q1 2019 revenues rose by 3% to $837 million (Q12018: $812m), driven by the growth of SGC’s social (+22%) and lotteries (+5%) divisions. SGC maintains its positive revenue momentum, despite the company …

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Advertising complaints brought against ‘bad actor’ Svenska Spel

Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

Svenska Spel has been reported to the Swedish Broadcasting Review Board, for allegedly breaching new laws in relation to betting/gambling advertising standards. The broadcast complaint has been filed by Swedish online gambling trade body – Branschföreningen för Onlinespel (BOS), who states that Svenska Spel has failed to provide responsible gambling information in relation to its Triss, Keno and Lotto advertising …

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LV BET nets Vanarama National League betting partnership

SBC News LV BET nets Vanarama National League betting partnership

Online bookmaker LV BET has moved to expand its English football profile, confirming that it has become the ‘Official Betting Partner’ of the ‘Vanarama National League’. Agreeing terms with the National League, LV BET’s partnership will begin this Saturday 11 May with the bookmaker sponsorship the ‘Promotion Final’ played at Wembley Stadium. Updating stakeholders, CEO of The National League, Michael …

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Swedish adjustment sees GiG report Q1 2019 revenue dip

SBC News Swedish adjustment sees GiG report Q1 2019 revenue dip

Issuing its first trading statement as a Nasdaq Stockholm-listed enterprise, Gaming Innovation Group (GiG) details a tough opening to 2019 trading, as the company undertakes Swedish market adjustments. Updating investors, GiG records a 13% group revenue decline to €32 million (Q12018: €37m), attributed to anticipated Swedish market costs following the re-regulation of the market. Swedish adjustments impacted GIG’s revenue segments …

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