Features

Problem Gambling Awareness Month (PGAM) is underway in the USA, with the National Council on Problem Gambling (NCPG), in collaboration with its affiliates, members and corporate partners across the country, now hosting its 14th such initiative. Titled “Have the Conversation,” this year places a focus on the importance of an open dialogue and candid discussion around the issue of problem …

Algosport believes that its range of “next generation” betting products allow operators to maintain a large degree of control while reducing a reliance on 3rd party suppliers. The company’s CEO Leigh Herdman spoke to SBC News about a “polarisation” between sportsbooks with and without the R&D capabilities to develop new products, the evolution of trading in the sports betting industry, …

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

An operator whose in-play messaging isn’t personalised to bettors or tailored to the circumstances of the game is leaving revenues on the table, according to OtherLevels CEO Brendan O’Kane. With this summer’s football World Cup set to generate record turnover for the sports betting industry, the race to capture the hearts and minds of bettors around the globe will be …

Whatever form the next Italian government takes following this March’s ground-breaking general election results, Italy’s new political taskmasters’ will have to revamp the country’s existing gambling framework. A coalition government, led by the legislative novices of the 5-Star Movement has a daunting task in creating a more cohesive industry framework, in-line with business provisions set out by Italy’s new ‘Stability …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. Australia: market development – the state they’re in The Australian betting market was significantly rearranged this week, with William Hill bowing out and Stars becoming an important player. New …

Italian technology firm Custom Spa aims to bring more innovation and high-tech solutions into the world of sports betting. They offer a wide range of multi-platform terminals for retail betting, that combine the latest printing and scanning solutions with software intended to improve both customer satisfaction and the general gaming experience. The firm’s most recent innovation is ‘augmented reality’, introduced …

In January of this year, virtual sports provider VSoftCo announced the appointment of Chris Davies as its new CEO following a six-month consultancy period. Having warmed to his task of overseeing software implementation, developing the range of VSoftCo services and meeting commercial targets, Davies spoke to SBC News about real-time rendering and meeting the technical challenges of producing virtual content which …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Russia 2018, a new sponsorship deal for the FA and a positive year for Leicester City. ____________________ The Football League schedule meeting with Wolves over third party ownership Following on from a number of …

At last month’s ICE London, Betradar made a commitment to the All India Gaming Federation (AIGF), a not-for-profit organisation, to further its understanding of the local market, while exploring all opportunities related to sports betting and gaming in India. We caught up with William Howie, Programme Manager Premium Cricket at Betradar, to discuss the potential legalisation of sports betting in …