Features

SBC’s Betting on Sports webinar series continues on Wednesday 4 September 2019 with AllSported – Racing Developing 20/20 Vision, an in-depth look at the new trading solution launched by Racing Post, TXODDS and Banach Technologies. The three-way venture has developed a ‘made-to-measure’ trading solution powered by TXODDS data feeds, servicing Banach’s sophisticated trading algorithms, with Racing Post delivering content-led engagements. …

Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …

Following the announcement that seven UK on-course bookmakers would be having their licences reviewed by the UK Gambling Commission (UKGC), representatives from the racing sector have called for further information on age verification measures to address under-age gambling.  The seven bookmakers had reportedly allowed a 16-year old to place a bet at this year’s Royal Ascot, which took place in …

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

Guy Cohen, SVP, Head of B2C at 888 Holdings, discuss his company’s BetBright deal, operating in the newly regulated US sports betting market, and making plans to restore poker to its former glory. SBC: You have been on an acquisition spree lately. Can you explain the philosophy behind this, particularly regarding your BetBright purchase? GC: Sport was the missing link …

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

In this week’s edition of 6 of the Best, we hear from mkodo‘s Executive Director Sue Yoxall. She tells us all about an unforgettable day at the races, a sporting experience which literally caused her to faint, and which records still take her fancy. Best Holiday This is too tricky! I love to travel so have had many an adventure …

Described as a ‘must-attend’ event for the sports betting market, Betting on Sports 2019 will gather an unrivalled selection of senior decision makers from the world’s leading gambling operators. Many of them feature in the 300-strong line-up of expert speakers who will deliver the in-depth content offering that Betting on Sports is synonymous with, sharing their insights on the opportunities …