As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …
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ESI Digital Summit: Esports targets place at broadcasting’s top table
As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content. Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …
Read More »Betgenius: The sound of silence… What impact does an empty stadium have on trading?
As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …
Read More »Sam Cooke: ESI Digital Summit – “esports value is more than a pandemic anomaly”
Next week, Esports Insider (ESI) will host its ‘ESI Digital Summit’ (26-27 May), where it will discuss all critical components related to the esports value chain amid a disrupted global marketplace. Sam Cooke, Managing Director of ESI, tells SBC that although esports may have navigated COVID-19 disruptions better than its traditional counterparts, stakeholders should not take comfort in the easy …
Read More »Igor Vasilj: Making sure the price is still right for NSoft
Price management will become challenging for the betting industry as sports return to action, said NSoft Senior Sports Trader Igor Vasilj (pictured), because of the impact the enforced break has had on some of the information used to determine match odds. Vasilj has now spent more than six years with NSoft – a software solutions provider which provides both pre-match …
Read More »Paul Buck: ‘Lived experiences’ remain at the heart of EPIC’s evolution
Expanding into the US and elevating its core education programme have been some of the key changes that have taken place at EPIC Risk Management since its inception in 2013. EPIC Owner and CEO Paul Buck spoke to SBC News about how the company evolved, and outlined some of the key ways that its recent ISO 9001 accreditation will support …
Read More »Net gains: How Sportradar is helping to bring tennis back
Sportradar is preparing to support more tournaments to mitigate the impact of COVID-19 on the tennis ecosystem, notably the Generali Austrian Pro Series starting on Monday 25 May featuring the sport’s world number three Dominic Thiem (pictured). We spoke to Sportradar’s MD for Sports Partnerships David Lampitt to discuss how these tournaments are being handled and why both the integrity …
Read More »Home struggles support higher odds as Bundesliga returns
There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …
Read More »Roger Tyrzyk, IDnow: Helping online operators stop the bad guys
‘Non manipulable’ identity verification solutions, such as those provided by IDnow, are vital across all industries where companies carry out customer interactions that require a high level of security – something which can, of course, be applied to online gambling. We asked Roger Tyrzyk, IDnow Country Manager for UK&I, Malta and Cyprus (pictured above), to discuss the ‘best of both’ …
Read More »Winning Post: Advertising kerfuffle paints a cynical picture
The betting and gaming industry has, undoubtedly, been tested when it comes to mitigating the impact of the coronavirus crisis both for its stakeholders and players. Regulus Partners begins the week by looking at the new guidance for operators issued by the UK Gambling Commission, the ban on advertising from BGC members and the pending return of UK horse racing …
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