Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …
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Inside Edge: Rose to mount Bayern challenge in the Bundesliga
Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, our attention turns to the start of the road in Serie A and the Bundesliga, where Bayern Munich are primed for more domestic (and European) glory, as well as the likely US Open contenders …
Read More »VBET: Broadening horizons and embracing a new era for iGaming
Ani Atabekyan, Chief Business Development Officer at VBET, discusses coming out of its “comfort zone” to enter a string of competitive gaming markets across the world, before explaining the natural shift to digital sponsorship assets and outlining an “unprecedented” deal to support Armenian football. SBC: What would you class as your key target markets? And which of these are new …
Read More »IPL cricket: RPM Gaming on why ‘lazy’ traders need to keep Pace
As IPL T20 cricket returns this weekend, albeit with a new home, we pick the trading brain of William Stephenson, Head of Data & Trading Feeds at RPM Gaming, whose new PACE feed promises the fastest and most accurate data and pricing for the sport. SBC: The Indian Premier League returns this weekend, but how much uncertainty still remains? WS: …
Read More »Scott Longley: Penn prepares for its ‘one chance’ with Barstool
US wagering to date has been dominated by conservative marriages between US casino giants and established European sportsbook operators. Flipping the script, last January Penn National acquired controversial US sports publisher Barstool for $450m, stating its intent to develop America’s dominant mass-market sportsbook proposition. Scott Longley explains why if you are still a ‘sportsbook romantic’… you should really care about …
Read More »Neel Davda, Bold360: Taking contact deflection to the next level
We know all about the use of artificial intelligence (AI) based solutions for ‘deflecting’ simple user questions to virtual assistants, or agents, but how do we define what these are? And are the ‘typical case’ questions still the most popular? For Bold360 – the AI conversational software arm of LogMeIn – the answer lies in “white box AI visibility”, which …
Read More »Gordon Moody Association: Reducing gambling harm through collaboration
In a two-part series, Paul Dent – Gambling Therapy Manager at Gordon Moody Association (GMA) – takes an in-depth look at the concept of harm, analysing what constitutes harmful behaviours and how working alongside gambling operators can help on an academic, community and customer level. Defining gambling-related harm Back in April 2019, the UKGC launched its National Strategy which had …
Read More »Costello: ‘Swedish limits aren’t for player protection, they’re just pure politics’
Recognised as one of igaming’s most lucrative marketplaces, conditions in Sweden have been drastically altered following the government enforcing a series of wagering and deposit restrictions. The safer gambling measures were instantly criticised by licensed operators as well as the country’s regulator. The panel discussing ‘the fallout from Sweden’ at the SBC Summit Barcelona – Digital weighed in on developments. …
Read More »Jon Duffy: Evidence-based decisions are needed to fix the ‘broken’ system
Growing concerns on ‘consumer rights’ have been thrust into the political and media spotlight in recent years, a new reality facing all business leaders entering a new decade of disruption reshaping all-levels of consumerism. Across the political spectrum, calls have widened for the creation of an independent gambling ombudsman. Jon Duffy, SVP for Corporate Assurance & Regulatory Affairs at Genting …
Read More »Inside Edge: Record-seeking Salah and La Liga market misconception
Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we check on Mo Salah’s pursuit of Teddy Sheringham’s opening day scoring record and the chances of a fast Premier League start for the promoted teams, before addressing the media hype around Barcelona’s (Messi …
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