Leader Profile

Phillip Bowcock: William Hill points towards a ‘new direction’ on problem gambling

Further to presenting William Hill’s new corporate objective ‘Nobody Harmed by Gambling’, Group Chief Executive Phillip Bowcock has penned an open letter to investors and sector stakeholders detailing William Hill’s enhanced initiatives on social responsibility and sector sustainability. Bowcock outlines that the industry must undertake a new approach in combating gambling harm in order to regain public trust… ______ “We …

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Simon Trim: Sporting Group – Beyond the Noise… Developing Russia 2018 as a long term proposition

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

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SBC Leader Profile – Michael Brady – Bede Gaming – Growth Outside of the Box!

Having formed one of the fastest growing technology companies within the betting and gaming sector, Michael Brady, CEO, of Bede Gaming tells SBC how his firm’s growth has been driven by thinking outside the box and working on new industry dynamics with its growing portfolio of clients…  _______________________________  SBC: Hi Michael, Bede Gaming is one of the newer industry platform …

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Ebbe Groes – Power Up – Taking EveryMatrix to the Next Level…

An SBC exclusive interview, Ebbe Groes CEO of industry platform and software provider EveryMatrix speaks on his firm recent strategic investment, combined with a new board of governance. Following the firm’s most successful year in business, Groes the leader of EveryMatrix since 2008 details his firm’s future ambitions and product strategy, stating that he aims to take EveryMatrix to the ‘Next Level’… …

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Leader Profile – Alexandre Tomic: SlotsMillion in Focus…

Alexandre Tomic Co-Founder and CEO of online casino operator ALEA, details to SBC readers how his brand SlotsMillion maintains a portfolio of over 1,000 slots.  Managing one of the fastest growing European online casino brands, Tomic sheds insight on his firm’s approach to efficient partner selection for content and selective market strategy  for future growth.  ______________________ SBC: SlotsMillion now has …

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SBC Leader Profile: Jonathan Hufford – Spreadex – Rare Market Conditions & Realities

Having founded leading spread betting firm Spreadex in 1999, Johnathan Hufford CEO speaks to SBC on his company’s long journey. Focusing on in-house development since its founding, Hufford details to SBC readers how his firm has handled the rare market conditions and realties of running a spread betting product. ____________________________ SBC: Jonathan thanks for letting SBC profile you… When you founded …

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Oleg Voronko – Esportsfield – Providing a platform

With more and more looking to find a way into esports, and an increasing number of non-endemic sponsors looking to move into the space in some form companies that provide a helping hand stand to do rather well.  As a B2B platform provider and host Esportsfield is one such company. We spoke to Co-Founder and Head of Product Oleg Voronko about …

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SBC Leader Profile – Marion Gamel – Betsson Group: Navigating a multi-brand approach

SBC latest leader profile speaks to Betsson Group Chief Marketing Officer Marion Gamel, regarding leading her company’s ambitious international multi-brand marketing strategy. A former Google Europe executive, who has consulted multiple leading enterprises on international advertising, Gamel details to SBC readers the changing values in industry marketing as operators seek deeper intelligence gained through better data process and analysis.  ___________________________________ …

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Jacob Curciel – Optima – Giving the bookmaker full control #bofcon

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …

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Asaf Peled – 90min.com – Creative storytelling is key

With such an overwhelming amount of content at our fingertips as readers we have the option of being picky. No longer does the typical consumer need to ingest whatever’s printed in the tabloids, the internet ensures that they can be both demanding and selective. As such packaging and marketing content becomes almost as important as the quality of the content itself. Asaf Peled …

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