In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we head across the pond to the USA, recently announced as joint hosts (alongside Canada and Mexico), of the 2026 World …
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Simon Trim: Sporting Group – Beyond the Noise… Developing Russia 2018 as a long term proposition
Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …
Read More »The World Cup’s Finest with Sky Bet’s Paul Lowery
In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Paul Lowery, Head of Sports Trading at Sky Betting and Gaming, is the latest to share his own personal World Cup highlights …
Read More »The World Cup’s Finest with SITA Director Robin Hutchison
In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …
Read More »The World Cup’s Finest with Redzonesports’ Anthony Gray
In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today Anthony Gray, Head of Football at Redzonesports.bet, tells us about priding his own abilities on Walter Zenga and a duo of …
Read More »The World Cup’s Finest with Sportdec CEO Bruce Bale
In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Read on to hear Sportdec CEO Bruce Bale discuss a nearly moment for England, a duo of 1994 kit highlights and what …
Read More »SB Betting Software – Building a global presence to maximise World Cup impact
Amidst a plethora of exciting and engaging football storylines, the FIFA World Cup in Russia is ready to provide an unrivalled opportunity for global betting operators. Claus Rasmussen, CEO for leading platform provider SB Betting Software, explained his company’s focus on developing a robust bonus and loyalty system, and why allowing clients such as Europebet and forBET to combine multiple …
Read More »10Bet’s Oshri Kostiner: Making the Most of Every World Cup Match
10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …
Read More »Morten Hauge, Aspire Global – Enriching the sportsbook experience with Robotip
With sportsbook operators constantly looking to expand their offering, Aspire Global has unveiled its new Robotip feature, a bot that enriches the betting experience and advises punters on in-play opportunities. SBC interviewed Aspire Global’s head of Sport Morten Hauge, who detailed how Robotip can help enhance the in-play experience for players during the World Cup, as well as how the …
Read More »Why the time is right for a North American World Cup
Whilst the footballing world is heavily focused on Russia 2018, in less than one week FIFA will congregate on Moscow to announce the destination of the 2026 World Cup. Football’s governing body will decide whether the joint bid by the USA, Mexico and Canada is successful or whether the tournament is heading to the North African region of Morocco for …
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