Interviews

Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

British retail bookmaker Star Sports recently launched its first online sports betting site, enlisting the help of London-based platform provider Two-Up Digital to do so. SBC caught up with Two-Up CEO Robbie Morris to find out more about the partnership. SBC: As a developer, how testing/difficult has it been to launch legacy racing bookmaker Star Sports digital proposition? How does …

Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …

Endre Nesset, Director of Sports for Gaming Innovation Group (GiG) breaks down delivering a two-year project, launching GiG’s new sportsbook platform. Highlighting increased operator-to-consumer demands, Nesset details to SBC that GiG’s sportsbook platform had to develop as an ‘anything is possible’ proposition, beating the expectations set by ‘one-size fits all’ solutions.     _____________  SBC: Hi Endre, can you detail to …

The world of online sportsbooks is becoming an increasingly saturated environment, so much so that the team at MustardBet took the decision to completely rethink the sports betting experience, and develop their own bespoke platform. Believing it has now developed an attractive product, the overall aim to make Mustardbet stand out by doing “things a little bit differently to the …

The current summer heatwave is set to have an impact on all major sporting events. SBC speaks to Jim Dale founder of British Weather Services (BWS), who urges betting leadership to up their recognition of weather impacts on markets and enterprise! ____________________ SBC: Hi Jim great to catch up. From your personal experience, why is betting a ‘weather-sensitive industry’? What does this …

Earlier this month, the Law Commission of India published a 145-page report that recommended the licensing and regulating of gambling in the vast South Asian nation, as a way of curbing the rise of online betting activity. We caught up with two of the sports betting world’s most respected legal figures, Giulio Coraggio and Vincenzo Giuffre of DLA Piper, to find …

In the first of a new series – ‘Better Collective Spotlight’, SBC breaks down the marketing portals of leading industry affiliate publisher Better Collective. 2018 has been a marquee year for Better Collective’s enterprise, which has seen the company IPO on the Stockholm Nasdaq. SBC speaks to Lead Content Editor Karoline Hall on developing Better Collective’s first proposition, German-language casino …