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Customers want both convenience and value which is why the industry needs to sit up and have a look at what betting brokers can bring to the table, for both the punter and the bookmaker. SBCnews’ brokerage expert Nico Jansen, of Bet IT Best, explains. Over five years ago operators looked at their customer experience and realised there was a problem. …

Seeing its active player numbers dwindle to around the quarter of a million mark, Scott Longley examines whether ‘The Football Pools’ can be updated for modern consumers. One of the UK oldest betting brands and the subject of multiple acquisition rumours, what role does ‘The Pools’ have in today’s industry.  We are a long way away now from the days when football …

SBC’s Football Odds Expert Jeevan Jeyaratnam takes a look at one of the more ambitious football leagues in the world – the Chinese Super League – and asks how betting can benefit.  Respectable news sources have recently been suggesting that the Chinese government have offered soon-to-be out of contract PSG star Zlatan Ibrahimovic an insane £59M per annum to ply …

Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …

Apparently, the governance of the English Premier League (EPL) are in urgent talks with cyber-security experts in an effort to stop fans watching top-flight football on illegal online streams. This matters hugely to the EPL, which has sold rights to live football in the UK to BT Sport and bSkyb for billions on the basis that it attracts the young, …

Licensing expert David Clifton, of gambling consultancy Clifton Davies, takes a look at the recent movement by the regulator to tighten up money-laundering processes and doesn’t see any good news for bookmakers. The recent publication on the Gambling Commission’s website of a public statement highlighting failures in Paddy Power’s anti-money laundering (AML) and social responsibility processes is the latest in what …

SBC’s Football Odds Expert Jeevan Jeyaratnam, of odds compiling firm Super Soccer GPS, explains what happens when an unfamiliar name unexpectedly hits the team sheet. The promotion of Marcus Rashford into the starting XI for Manchester United’s must-win Europa League game with Danish champions Midtylland on February 25th 2016 was a landmark for the player, but created a wave of rapid …

Almost all betting operators have stated that through intelligence and effective data gathering they are becoming smarter…but so too are professional gamblers who are looking towards ‘big data’ to gain their advantage on bookmaker markets! Scott Longley examines new trends and strategies taken on-board by pro-punters… ______________ Scraping through against FC Midtylland may have given Manchester United boss Louis Van …

Toronto listed gambling investment firms buying industry assets in 2014 & 2015 were branded as game changers for the sector. In 2016 business-wide scepticism and criticism has grown of these merged enterprises and their governance, Scott Longley examines how and why opinion has turned on these new Canadian giants. ________________________________ David Baazov, the chief executive of Amaya, may be intent …

Having completed its takeover bwin.party Entertainment , Scott Longley asses the betting operators next steps as the new merged outfit targets a FTSE 250 listing. As the firm’s governance and leadership begins to execute the first steps of its integration plan, Longley details what may be the betting sectors most interesting merger.  ________________________ It didn’t take long for GVC to …