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The Digital Betting Landscape Undergoes Drastic Change

In the last five or six years the landscape of online betting has changed dramatically. But is the new one regulatory regime per country model likely to become the future for the gaming business? The slightly Wild West model where gaming operators based themselves in “good guy” regulatory environments such as Gibraltar and Malta and then went into battle with …

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SBC EIG Blog – Making Sense of Digital Entertainment Customers

Session:- Second Screen, Third Screen, Fourth Screen.. Making sense of multiple routes to the digital entertainment customer The last day at any conference can always been a hit or miss, but this session was certainly a hit. Moderated by Simon Murphy, Head of Gambling for EMEA, Freemantle Media supported by an excellent panel of speakers from Paddy Power, NetPlay TV, Coral and …

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SBC EIG Blog – Start Up Launch Pad Competition

A great line-up of companies for this year’s EiG13 Start-Up Launch Pad looking to pit their wits against an industry panel chaired by Melissa Blau. Five companies showcased their business with interactive participation from the audience voting for their favourite pitch overriding the judging panel’s verdicts to select the winner. Mark McGuinness reviews this years competing start-up as they seek …

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SBC EIG Blog – Jumio Interview Fraudster Tony Sales

Session – Jumio Interview Fraudster Tony Sales Session Information Today we sat in on the interview session with David Pope, marketing director of Jumio and a former  convicted fraudster, Tony Sales who targeted online gaming operators. Sales, now a Poacher turned Game Keeper and consultant to ‘large banks and retailers’ gave us a glimpse into the mind of a fraudster. …

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SBC EIG Blog – Mobile Gamers in the UK

10:20 – 10:40 Insight Talk: Mobile Gamers in the UK – a report on mobile consumer motivations and influences, Geoffrey Dixon, Managing Director, Vivid Interface. The Insight Talk presents an executive summary of the results from an e-survey conducted by Clarion Events & Vivid Interface in June 2013 with 2000 mobile gamers in the UK. The survey provides a demographic …

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EIG 2013 Blog – Day 1 – Opening Report

This years’ EiG 13 is bigger and better than last year as we have undertake extensive market research and feedback from all our delegates and exhibitors. The EIG team have introduced two new features EiG Workshops and EiG Tutorials to deliver a more engaging and personalised experience for our patrons. Innovation is the watch word for EiG 13 of which …

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Team SBC Out & About at EIG Barcelona

Team SBC will be covering the upcoming EIG Barcelona Expo at the Fira Barcelona Hall from the 8-10 of October. For those lucky enough to attend, EIG Barcelona is the biggest gaming convention covering all major topics, services and innovations for the gaming sector. For the unlucky ones that cannot make it out to Barcelona this year, fear not as …

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MGS – Live Blog – Oliver Clark Fiksu Tips to Optimise Mobile Ad Networks

Oliver Clark Director of sales Fiksu talks about App marketing and campaign strategies  talks tips and strategies for igaming operators to improve their App Download rates through specified Mobile Ad networks. Mobile gaming take up may have increased but operators remain skeptical of mobile coverage and delivery on Mobile ad-networks. Oliver Clark talks strategies for gaming operators when planning mobile …

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MGS Summit- Live Blog – Emma Crowe ‘Mobile First Thinking’

Mobile marketing expert Emma Crowe VP of Strategy and Planning for Somo Digital explains ‘Mobile First’ thinking and how gambling operators can reach their business and operational objectives. The session focuses on mobile campaign strategies and how they can be merged with mobile consumer trends. Session Summary: Crowe explains why mobile is different to other technologies, innovation in the field …

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MGS – Live Blog – Paul McNea Betfuze – Why Mobile is the New King!

Paul McNea gives the MGS Summit audience insight into what is driving mobile growth and engagement. With more than £13 billion wagered on mobile devices each year, and global growth of 13% YoY mobile gaming is looking to become king of gaming. McNea looks at trends and what is accelerating growth in the mobile gaming sector, McNea predicts that mobile …

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