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Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!

SBC News Global Reviews – Industry stakeholders losing on average 79% of the customers they could and should be winning!

As part of its recent study conducted  in August 2016 of over 200 in-market customers, across both mobile and desktop devices. Customer and commercial insights provider Global Reviews details the importance of user experience and the ability to self-service as key factors that can determine whether a prospective customer chooses an operator’s services or not.  _________________________________ The prevalence of using …

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Lee Richardson – Gaming Economics – Brexit…who wins, who loses?

SBC News Lee Richardson – Gaming Economics – Brexit...who wins, who loses?

Returning from the Malta iGaming Summit (MiGs), Lee Richardson, CEO of Gaming Economics assesses the impact of Brexit on gambling’s international stakeholders. Facing an uncertain future who stands to gain the most from Brexit and its wider impacts… _______________________ Late last month Collins, the dictionary publishers, named ‘Brexit’ the word of the year…and in light of the UK’s historic referendum …

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SBC Profile: Jonas Tegman – Nolimit City – No Limit to to games ambitions

SBC News SBC Profile: Jonas Tegman - Nolimit City - No Limit to to games ambitions

“Nolimit City was born out of frustration!” says co-founder Jonas Tegman of the new games development business he has launched with fellow industry veteran Per Lindheimer. “We have both worked for some of the largest suppliers and operators in the market, and from our point of view they are all making the same mistake,” he continues. “Instead of asking operators …

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New Dawn: AGA backs Trump administration to support gambling industry reform

SBC News New Dawn: AGA backs Trump administration to support gambling industry reform

Geoff Freeman the President & Chief Executive of the American Gaming Association (AGA) has issued a statement outlining the industry body’s intent on working with the Donald Trump administration. Freeman details that a Trump Presidency will mark ‘the dawning of a new era in Congress’, as the AGA champions the gambling industry and its stakeholders. With Trump taking over the …

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David Clifton – Strengthening social responsibility (again)!

SBC News David Clifton - Strengthening social responsibility (again)!

Clifton Davies co-founder David Clifton has a look at the increasing regulatory scrutiny on the gambling industry and warns there may be more to come.  My “Licensing Expert” article last month posed the question whether a regulatory crackdown on gambling advertising was around the corner. We now know at least part of the answer. The Department for Culture Media & …

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Martin Wachter – Distinguish yourself as a leader

SBC News Martin Wachter - Distinguish yourself as a leader

Martin Wachter, CEO of virtual sports supplier Golden Race, comments on how the firm harnesses innovation and its importance for driving the betting industry forward “Innovation distinguishes between a leader and a follower.” – Steve Jobs The global betting market is worth $3 trillion, with up to 90% of that generated by illegal gambling, much of it in Asia. A common …

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Matthew Balch – On Mobile – How to drive organic installs using App store optimisation techniques

SBC News Matthew Balch - On Mobile - How to drive organic installs using App store optimisation techniques

If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …

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Philippine Key Regulator Opens Door To Online Gaming

SBC News Philippine Key Regulator Opens Door To Online Gaming

Bill Beatty, editor in chief of calvinayre.com, takes a look at how the laws are changing in the Philippines, where the new president Rodrigo Duterte has caused a shake-up to how the industry operates.   Philippine gaming regulators are bracing for a new challenge now that they’re planning to assume oversight of the nation’s online gambling industry. The Philippine Amusement and Gaming …

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Lee Richardson – Gaming Economics – A long cold winter ahead…examining the latest UK government industry probe

SBC News Lee Richardson - Gaming Economics - A long cold winter ahead...examining the latest UK government industry probe

Lee Richardson Chief Executive of Gaming Economics details opinion and context on the recent government announcement of an industry review of FOBTs and advertising standards… _________________________ Just as autumn arrives, the UK government has this week launched its long-awaited review of gambling, which includes an investigation of gambling machines (including Fixed Odds Betting Terminals (FOBT)) and advertising. Gaming Economics has …

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David Clifton: Licensing Expert – Is a regulatory crackdown on gambling advertising around the corner?

SBC News David Clifton: Licensing Expert – Is a regulatory crackdown on gambling advertising around the corner?

Newspaper reports over the last week have focused on suggestions that Theresa May’s government is shifting its stance on gambling advertising, with so far unsubstantiated, but supposedly well-informed, rumours that we could see a blanket ban on all gambling advertisements before the 9pm TV watershed and incorporation of gambling advertising practices within the ongoing FOBT review. This has followed: comment …

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