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Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …

Team Snowball’s CEO, Yun Hyeon Yoon, and Ahilleas Papantos, Director of Partnerships, Bayes Esports, talk partnerships, South Korean esports and the roll out of fan engagement solutions to a global audience.  Firstly, Ahilleas, can you tell us a bit about how this partnership with Team Snowball came about?  Ahilleas Papantos: Prior to joining Bayes Esports as the Director of Partnerships, …

Spain’s Ministry of Consumer Affairs has published the findings of its “Prevalence Study of Gambling on the General Public of Spain”. The study was presented to public health and welfare stakeholders who form part of the Responsible Gambling Advisory Council. The council is charged with developing safer gambling policies to protect Spanish consumers from gambling harms. Research was conducted using …

Kambi Group Plc has reaffirmed its long-term commercial prospects following strong Q3 trading in which it has secured transformative agreements with Svenska Spel and LiveScore Group. Publishing its Q3 2023 trading update, the Stockholm-listed sports betting technology group achieved corporate revenues of €42m, up 15% on Q3 2022 comparatives of €37m.  Headline growth was achieved despite Kambi registering a lower …

The Secretary of State has confirmed the appointment of seven Commissioners to oversee the governance and regulatory oversight of the UK Gambling Commission (UKGC). As announced by the Department for Culture, Media, and Sport (DCMS), the Gambling Commission welcomes the appointments of Charles Counsell, Helen Dodds, Sheree Howard, and Claudia Mortimore as new Commissioners, who will serve a five-year term. …

More than 1,000 delegates gathered at the Sheraton Grand Metechi Palace in Georgia last week (23-24 October) for the first-ever SBC Summit Tbilisi, a conference and exhibition that encompassed Georgia and surrounding regions, including Eastern Europe, Central Asia, and the Balkans. The event was organised in partnership with the prominent Georgia-based iGaming and sports management company SMH Global, who first …

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

Allwyn is on a mission to transform the UK’s National Lottery, the firm’s Chief Operating Officer, Jan Matuska, explained to SBC in Barcelona last month. Prior to joining a panel discussion on the lottery sector at the SBC Summit Barcelona, Matuska sat down with SBC to provide an inside view into the company’s British ambitions. “The UK is a jewel …

Brazil is taking a significant step forward in launching its federal online gambling marketplace. This afternoon, the Ministry of Finance published Ordinance No. 1330, which provides comprehensive requirements for businesses operating within the market. As announced in the Ministry’s official gazette, all operators interested in entering the market are required to declare their intentions within 30 days—a measure aimed at …

Latin America has a deep rooted video gaming culture, Paris Smith explains, with a high density of young people also increasing the demand of the online industry. As the igaming industry Advisor and former Pinnacle CEO prepares for her appearance at SBC Summit Latinoamérica next week, Smith explains the importance of localisation in the continent, and how Brazil poses the greatest …