SBC Events

EnergyCasino is an online casino operator based in Malta which is injecting some buzz into the industry with games from the likes of Microgaming, NetEnt and Greentube and its own brand of energy drinks. Based in Malta and with a UK licence under its belt the operator is announcing itself on the UK scene and, as such, has become a …

Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …

SBTech is a sponsor of this year’s Betting on Football Conference taking place at Stamford Bridge on April 21st.  Tom Light, Vice President of Business Development & Commercials at SBTech and Head of Traders Itay Cohen spoke to us about why football is the company’s lifeblood, Gary Lineker and why they chose to get involved as a sponsor of this year’s …

This year’s Betting on Football Conference at Stamford Bridge, the home of Chelsea FC, is now just 2 weeks away. And despite his busy schedule, SBC Managing Director Andrew McCarron took some time out to answer a few questions about the upcoming event. This includes major discussion points for the industry, Euro 2016 focus and the key expected takeaways for …

Colossus Bets is a valued sponsor of this year’s Betting on Football Conference taking place at Stamford Bridge, home of Chelsea FC, on April 21st.  Colossus Bets is the home of ‘The £10,000,000 Colossus’, the world’s biggest sports jackpot and boasts none other than Michael Owen as brand ambassador.  Ahead of #bofcon we spoke to company CEO Bernard Marantelli about the …

Metric Gaming launched in 2013 and has quickly carved out a reputation for innovative wagering solutions such as its flagship SuperLive inplay product. It has a base in London, Stockholm and Las Vegas.  Metric Gaming is continuing to prove it means business in sports betting by sponsoring the Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st. We …

TXODDS is fast making a name for itself in sports betting and is looking to continue that by sponsoring this year’s Betting on Football Conference at Stamford Bridge on April 21st. TXODDS is a data company specialised in the aggregation and global distribution of real time betting odds. We spoke to Head of TXTRADER Kelly Eden about his Euro 2016 …

Golden Race is living up to its name by committing to being a Gold Sponsor at this year’s Betting on Football Conference at Stamford Bridge, home of Chelsea FC, on April 21st.  Based in Malta and with two development and support centres in Spain, Golden Race is an innovative product supplier to sports betting operators with a particular expertise in …

With such an overwhelming amount of content at our fingertips as readers we have the option of being picky. No longer does the typical consumer need to ingest whatever’s printed in the tabloids, the internet ensures that they can be both demanding and selective. As such packaging and marketing content becomes almost as important as the quality of the content itself. Asaf Peled …

SBC’s Football Odds Expert Jeevan Jeyaratnam takes a look at one of the more ambitious football leagues in the world – the Chinese Super League – and asks how betting can benefit.  Respectable news sources have recently been suggesting that the Chinese government have offered soon-to-be out of contract PSG star Zlatan Ibrahimovic an insane £59M per annum to ply …