SBTech, are set to showcase their cutting-edge live betting and mobile offering and their recently launched Asian facing solution at G2E Asia, the premier Asian trade event, held in Macau. SBTech will showcase their entirely new Asian platform, available for online and mobile. The interface has been specifically designed to address the Asian punters preferences and includes an advanced agent …
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Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually …
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With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …
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The third edition of the Gaming in Holland Conference – to be held June 23 and 24 June in Amsterdam – promises to be the most exciting conference yet. Not only because regulation of online gaming in The Netherlands is drawing near, but also thanks to the world-class speaker line-up. More than thirty influentials from the international gaming industry will …
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The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at http://www.sbcnews.co.uk/bettingonfootball/awards The winner will be decreed by the weight of votes …
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Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. …
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Having attended last week’s I-gaming Forum in Stockholm, SBC’s Affiliate Correspondent Marc Pedersen explains why the industry is waiting for two Scandinavian governments to get their acts together. The I-gaming Forum in Stockholm’s Grand Hotel provided a frustrating update on the development of two of the main Scandinavian markets insomuch as there has been no movement at all. It had …
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talkSPORT managing director Calum Macaulay has been announced as one of the keynote speakers at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May. With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – …
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SBC Members are being offered discounts to two of the industry’s big events over the next couple of months – our very own Betting on Football Conference, held on 8 May at Stamford Bridge, and the I-Gaming Forum, held on 8-9 April at the Grand Hotel in Stockholm, Sweden. We are also taking nominations for our Betting on Football Awards …
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The introduction of casino legislation in Japan will lead to the development of a raft of creative agencies hungry to win the marketing budgets of integrated resort offerings, according to Chris Wieners, managing director of the Macau based HOGO Marketing. Wieners, whose session at May’s Japan Gaming Congress (JgC) is entitled ‘Finding your customer – unique challenges and opportunities that …
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