UK

Sky Betting and Gaming welcomed 80 advanced agile practitioners from across Yorkshire, for a session focusing on how its team of delivery specialists are working in new and different ways. The talks, which reflected on twelve months of forward thinking, collaboration and partnership for the company, were led by Sky Betting and Gaming’s Lead Business Analyst Tom Holmes, who was …

George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …

BOS ‘US Sports’ panel are all in agreement that the NFL represents the ‘Golden Goose’ of US sports for European betting operators. Opening Day 2 of BOS, Don Best Sports’ Benji Cherniak inquiries the expert panel about ‘the opportunities NFL offers as a betting market?’. Cherniak’s question is met with great enthusiasm from Jamie McKitterick (Head of Sports Trading – …

Johan Styren, CEO for LeoVegas, has confirmed that its June 2016 sportsbook launch was based on the application of skills that had made the company such a success in the casino world. Styren highlighted fast load times, quick registration, easy-to-use navigation, intuitive player experience and smooth payment systems as the main points of differentiation for the new sportsbook. The mobile-focused …

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …

Updating the market, multi-channel gambling technology provider BetConstruct has announced that it will launch its optimal odds feed for new UK sports betting operator EnergyBet. Utilising BetConstruct’s odds feed EnergyBet will enhance its sports betting offering, providing its customers with a comprehensive sports coverage of +30,000 live markets. EnergyBet management specified that the odds service was needed in order to …

JAbet has increased its tennis-focused trading team head count by 30%, with tennis betting expected to outstrip horse racing within five years. The niche online tennis bookmaker, which recently reported growth of over 500% for 2015/16, offers the tightest margins in the market on tennis betting, and guarantees never to restrict the accounts of winning punters using its service. Vincent Leonard, …

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …

Seeking to boost its UK profile, Betcade the dedicated Android store for real-money gaming and betting apps has announced the appointment of its lead media and creative agencies. Updating the market, Betcade management confirmed the appointment of ‘The Specialist Works’ as its media planning and buying agency. The London-based agency has prior industry experience having managed media buying for European igaming …

Social betting app EveryFan has added a web app platform to its suite of device and browser capabilities. To mark this development, they’ve also launched a £15,000 free-roll prize to be won in the coming weeks. The app is available on web app and via the App store, and includes a responsive landing page which is optimised for both mobile …