Middlesbrough Football Club has welcomed back Coral as it official partner for the next three seasons. This new partnership has been formed off the back of a number of successful commercial activities carried out by the club and Coral last season. Coral has agreed to provide betting services at The Riverside Stadium on every match-day. The service will allow anyone …
Read More »
Bookmaker Betfred has once again turned to former England international Stuart Pearce to be the face of its football betting campaign on Sky Sports. The bookmaker likes the former Manchester City manager’s no-nonsense opinion as it believes he has great credibility from his much-travelled hard-tackling playing career at Coventry, Nottingham Forest, Newcastle, West Ham and City. He picked up 78 …
Read More »
HiPay and Play’n GO have been confirmed as the two headline sponsors for the official Betting on Sports networking party at Altitude 360 on Wednesday 13 September. The world class Altitude 360, located on the 29th floor of Westminster’s tallest building, has been selected by SBC Events for its 360-degree view of the UK’s capital city, renowned party atmosphere and …
Read More »
Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner. The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games. This is in addition to the package of match-day advertising and …
Read More »
Ahead of Betting on Sports 2017 (12-15 September), Easyodds CEO James Garmston, part of the ‘Improving the horseracing betting experience’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where operators and affiliates can work better together and what sports partnership has stood out over the last 12 months. SBC: Why is …
Read More »
Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …
Read More »
Online lotto betting operator Lottoland has announced a third long-term agreement for its Insurance Linked Security (ILS) jackpot insurance. The new insurance deal provides €120m of ILS coverage, €20m more than the previous agreement. Lottoland’s advanced risk management system is now providing total cover in the hundreds of millions and over 50% more than last year. Lottoland’s risk management structure …
Read More »
Major Australian operator Tabcorp believes it has learned some lessons in its involvement with new UK operator Sun Bets, although these appear to have come at a rather expensive cost. The performance of the brand was one of three major deficits to Tabcorp’s balance sheet, which has seen the company report a loss for the financial year of AU$20.8m (£12.6m) …
Read More »
Tonight’s semi-final clash between tournament favourites England and host nation Holland marks the continuation of a record breaking summer of betting on women’s sport. England earned their spot in the semi-final with a hard fought victory over France last Sunday, in a game that traded £2.5m on Betfair. So far, Betfair has traded over £30m on the tournament from over 50,000 customers, …
Read More »
888 Holdings has become one of the first operators to offer its services on Google Play after the company’s Android app store relaxed a long-standing ban on gambling and betting apps. As reported earlier in the summer, Google has changed its policy to allow gambling operators to present their real-money games on the Google Play store. The decision, which reverses …
Read More »
SBC News Voice of the Sports Betting Industry