UK

Gaming in Holland will provide expert insight into the opportunities and challenges in the Dutch market, as the country works towards opening its market for licensed online gambling. Held on Tuesday 20 March, the registration and networking day for Betting on Football at Stamford Bridge (20-23 March), the session will feature presentations by distinguished gaming lawyer Justin Franssen and Gaming …

Lessons to teach Secondary School children about the risks of gambling, and where to go for help and support, has been piloted by cross-party think-tank Demos, with support from GambleAware Detailing a lack of gambling related education in the nations school curriculum, it was stated that 25,000 UK children are classed as problem gamblers, with around two million adults also …

Three astonishing things happened in the Premier League on 4 March 2018. Firstly, Manchester City broke the record for most passes in a match. Secondly, City’s German midfielder Ilkay Gundogan broke the records for most touches, most passes and most completed passes. But perhaps most astonishing of all was the number of international broadcasters, newspapers and social media posts highlighting …

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’. Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals. Updating stakeholders, Rory Anderson Spokesman for 12BET states: …

The Jockey Club has introduced its Race On app, which is set to provide mobile ticketing at its 15 nationwide racecourses. Allowing Cheltenham Festival racegoers to become the first in Britain to use app based tickets for general admission, it has been developed to enhance customer experience at its 348 racedays, which welcome almost two million spectators per year. Paul …

The punters went 2-0 up at the Cheltenham Festival, with the bookmakers firmly “on the ropes” after short-price victories for Samcro, Presenting Percy and Altior. The bookmakers began day two desperate for “Irish banker” Samcro to fail in the Ballymore, but the future star proved just too strong for Black Op in the closing stages. Stephen Harris, the racing guru …

Algosport believes that its range of “next generation” betting products allow operators to maintain a large degree of control while reducing a reliance on 3rd party suppliers. The company’s CEO Leigh Herdman spoke to SBC News about a “polarisation” between sportsbooks with and without the R&D capabilities to develop new products, the evolution of trading in the sports betting industry, …

Worldpay has outlined its predictions for this week’s Cheltenham Festival, detailing that there could be as much as a 45% surge in online betting activity during the four-day festival, as racing fans seek to beat the bookies. A new analysis from Worldpay utilised gambling data from the 2017 event and found that Irish punters are most likely to try their …

Online betting group Argyll Entertainment, the operating company of SportNation.bet and RedZoneSports.bet has confirmed the launch of its new industry-first ‘universal customer loyalty programme’. Developing an in-house loyalty model, Argyll will be able to reward customers across its active cross-brand portfolio, each time players wager on Argyll product verticals. The betting group have further made ‘more loyalty points available for …

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …