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Colossus Bets appoints Influence Digital as marketing lead for crucial Summer 2018

SBC News Colossus Bets appoints Influence Digital as marketing lead for crucial Summer 2018

Colossus Bets operator and supplier of ‘next generation betting pools’, has confirmed the appointment of Influence Digital London as its new social/digital marketing lead to scale up promotion of their B2C platform during a crucial summer 2018 period. Updating the market, Colossus Bets has tasked Influence Digital with developing its B2C social content strategy on educating betting consumers on ‘crowd-betting …

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Sky Bet funds £1m gambling awareness programme for EFL clubs

Sky Bet - Copyright: freedomtumz / 123RF Stock Photo

EPIC Risk Management will deliver a £1 million programme funded by Sky Bet to educate the 72 football league clubs about gambling related harm. The programme, designed for both players and club staff, will be delivered by the independent harm minimisation consultancy as part of the renewed English Football League (EFL) sponsorship for Sky Bet, who serve as the title …

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Hollywood Edge… Coral debuts ‘Sports Rodstein’ with Danny McBride

SBC News Hollywood Edge… Coral debuts ‘Sports Rodstein’ with Danny McBride

Coral (GVC Holdings) has turned to Hollywood for its new TV ad campaign ‘Sports Rodstein’, as the UK bookmaker seeks to ramp up its World Cup trading activity. ‘Sports Rodstein’ is Coral’s first campaign developed under the guidance of new creative agency Alpha Century London. The campaign introduces Sports Rodstein, the US’ biggest sports fan played by popular Hollywood comedian Danny McBride …

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888casino aims to deliver superior experience with new website

SBC News 888casino aims to deliver superior experience with new website

Online casino operator, 888casino, has undergone a major redesign, aiming to deliver a superior experience to its players powered by a brand new gaming platform and web application. Founded in 1997, 888casino is globally one of the most well-established online casino operators and has been providing players with a safe, secure and fair place to wager for over two decades. …

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O’Sullivan makes price-effective plea in snooker’s fixing fight

O'Sullivan - Copyright: naypong / 123RF Stock Photo

Five-time World Champion Ronnie O’Sullivan says that more “price-effective” tournaments could be the answer in snooker’s fight against match-fixing. His comments came after the World Professional Billiards and Snooker Association (WPBSA) sanctioned three players – Yu Delu and Cao Yupeng, both from China, and Welshman David John. The trio have been suspended until the outcome of formal hearings, which will …

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BHA chairman to focus on Levy extension push

SBC News BHA chairman to focus on Levy extension push

The British Horseracing Authority (BHA) has revealed that its Chairman Steve Harman is to step down from the role at the end of the year to focus on extending the Horserace Betting Levy to cover all overseas racing. Harman will be adopting the new ‘industry-wide’ role to engage with government, which will see him work exclusively on Levy development with Westminster …

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England spot-fixing claims draw defiant ECB response

England - Copyright: hypermania2 / 123RF Stock Photo

The idea that three England cricketers spot-fixed a test match in India 18 months ago has been described as “outrageous” by Head Coach Trevor Bayliss and captain Joe Root. Doha broadcaster Al Jazeera has alleged that Bayliss’ side deliberately batted defensively for a short passage of the fifth test against India, which took place in Chennai in December 2016. According …

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Adthena lauds Unibet’s Cheltenham search performance success

Adthena

Unibet was crowned search performance winner at Cheltenham 2018, pipping bet365 with a stunning final day showing supplemented by top ad positions throughout the festival and a frequency that was dialled up at key moments around the week’s biggest races. That’s according to data collected by Adthena, who determined Unibet as the overall winner both in terms of search performance and …

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Flexible Kambi platform drives major UI upgrade on LeoVegas

LeoVegas Championship

LeoVegas has overhauled the user interface (UI) on its sportsbook by using a new open API from Kambi, the operator’s sports betting supplier since its June 2016 launch. Kambi’s open APIs enable its customers to build on top of the sportsbook platform, affording them the key ability to innovate and differentiate in the market. LeoVegas has taken this “unique opportunity” …

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