UK

Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

New mobile betting and gaming brand, MoPlay, is looking to expand its global presence by signing a multi-year partnership with Manchester United. MoPlay has emphasised its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience. This partnership with Manchester United, the world’s most iconic football club, will see …

One of the most exciting young entrepreneurs in the UK will be speaking exclusively at this year’s AffiliateFEST about influencer marketing and how it is impacting affiliate brands. Influencer CEO Ben Jeffries is just one of many speakers lined up for the fourth edition of the Affiliate Insider organised event, which is being held at Hilton Olympia on Wednesday 19 …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. US: post PASPA positioning – first mover advantage? It has been a very busy week of deal-making, launches and planning in the US, as well as the Q2 reporting season. The biggest …

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons. The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish …

William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

This week’s announcement by the British Phonographic Industry (BPI) of the twelve UK contemporary music albums competing for the ‘2018 Mercury Music Prize’ has perplexed UK bookmakers. The annual music and songwriting prize aims to reward the best album released by a British or Irish recording artist/band. The Mercury Prize’s history is littered with upsets, however, its 2018 edition maybe the hardest …