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Genius Sports introduces ‘revolutionising’ Premier League Data Zone

SBC News Genius Sports introduces ‘revolutionising’ Premier League Data Zone

Genius Sports has signed a partnership with Premier League Productions (PLP) to enhance live broadcasts for fans in over 185 countries. Using its ‘rich tracking data insights and data-driven augmentations’, Genius – which is the official tracking provider of Football DataCo – will now enable PLP broadcasts to feature a live Premier League Data Zone viewing mode. This will aim …

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ASA upholds loot box marketing rules in Hutch Games case

‘Step in the right direction’: EPIC praises Ukie’s loot box guidance

The Advertising Standards Authority (ASA) has upheld two complaints against Hutch Games, a mobile games developer, regarding the use of loot boxes in the company’s products.  Loot boxes – in-game bundles of assets that are purchased for cash, with the contents being unknown until the transaction is completed – are not illegal in UK gaming.  However, game developers are required …

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BHA adds key jobs to SOL to match labour shortfall in UK Racing

SBC News BHA adds key jobs to SOL to match labour shortfall in UK Racing

The British Horseracing Authority (BHA) has added six job categories related to horseracing and breeding to the UK government’s Shortage Occupation List (SOL), which is overseen by the Migration Advisory Committee (MAC). The independent Committee, tasked with advising the government on the migration of skilled workers, has been alerted by the BHA and stakeholders to a “shortfall of around 2,000 …

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Allwyn takes next US step with Camelot Illinois rebrand

Allwyn takes next US step with Camelot Illinois rebrand

Allwyn Entertainment’s North American profile was further cemented this week as the firm rebranded Camelot Illinois and the wider Camelot Lottery Systems Group. Acquired by the Swiss-headquartered lottery operator late last year, Camelot LS will now be rebranded as the Allwyn Lottery Systems Group, creating a cohesive company-wide brand following the integration. Of greatest significance for Allwyn’s North American operations …

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Andria Vidler assumes leadership of Allwyn UK

Adriana Vidler, Allwyn UK

Andria Vidler has begun her tenure as CEO of Allwyn UK, as the British-facing division of the cross-European lottery operator prepares to take on National Lottery licensing duties. Allwyn is set to become National Lottery operator on 1 February 2024, having unseated and later acquired Camelot UK, which had been the sole operator of the lottery since the product’s inception …

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EA’s FC24 players to enjoy ‘added realism’ from Stats Perform’s Opta data

SBC News EA’s FC24 players to enjoy ‘added realism’ from Stats Perform’s Opta data

Stats Perform has revealed that it will be optimising player ratings and PlayStyles features for Electronic Arts (EA) under a new long-term partnership. The news comes ahead of the launch of the new EA SPORTS FC 24 game – a continuation of the long-running but now terminated FIFA series  which will reportedly look to bring ‘new levels of authenticity and …

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PA Betting Services acquires iRaceMedia for stronger Asian foothold

PA Betting Services acquires iRaceMedia for stronger Asian foothold

PA Betting Services’ (PABS) global reach has been extended via a takeover of Asia-facing horse racing data company iRaceMedia. The price of the acquisition has not been disclosed, but terms of the takeover state that iRaceMedia will continue to operate as a standalone business under Steve Levar, its Founder and CEO. PABS’s primary motive for acquiring Singapore-based iRaceMedia is to …

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Bill South: All Change or Steady Ahead?

SBC News Bill South: All Change or Steady Ahead?

The UK Gambling Commission (UKGC) has emphasised the necessity for industry leadership to contribute opinions and insights on imminent reforms. Compliance expert Bill South examines the evolution of the Commission’s relationship with leadership over the past decade and ponders whether both entities can collaborate to seize this seminal opportunity for effective gambling reforms. Earlier this year, the long-overdue review of the …

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Bet365 becomes first European operator to go live in Kentucky

Bet365 becomes first European operator to go live in Kentucky

Kentucky has become the latest US state to open up to regulated betting, with eight operators set to launch in the state including bet365. The international operator, based in the UK city of Stoke-on-Trent, has made Kentucky its sixth US market, following launched Colorado, New Jersey, Ohio, Virginia and Iowa. bet365’s product portfolio in Kentucky will include Same Game Parlays …

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EPIC: Loot box ‘gambling mechanisms’ still present in EA Sports’ FC 24

‘Step in the right direction’: EPIC praises Ukie’s loot box guidance

The consumer protection challenges of loot boxes remain present in EA Sports’ rebranded flagship football title, EPIC Risk Management has asserted. EA Sports FC 24 is the new incarnation of the long-running FIFA franchise, rebranded after EA Sports failed to agree terms with  the global governing body of association football. The presence of loot boxes in video games has been …

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