UK

Smarkets appoints Strive to drive Social Media refresh

Online betting exchange Smarkets, has appointed London based sports marketing agency Strive Sponsorship as its social media lead, seeking to enhance its brand profile and content through Twitter, Facebook, YouTube verticals. Strive a specialist agency in engaging sports audiences, has been tasked with developing content-rich and brand enhancing campaigns for Smarkets, supporting the firm’s ongoing and future marketing initiatives. Dan …

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Scout Gaming to provide fantasy sports through UK licence

Scout

12 operators holding existing agreements with Scout Gaming can now introduce its DFS services in the UK market after the company secured a licence to provide its fantasy sports solution. The Group’s CEO Andreas Ternström said that it had refused to shy away from the “toughening regulatory environment trend” by securing the B2B licence from the UK Gambling Commission. It …

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BetVictor expands World Snooker ‘Home Nations’ sponsorship

BetVictor continues to expand its brand profile with World Snooker, confirming that it has secured the title sponsorship to two further ‘Home Nations’ events – the Northern Ireland Open and Scottish Open.  The Gibraltar bookmaker expands its existing relationship with World Snooker following the success of its sponsorship of the English Open. The BetVictor Northern Ireland Open will run from November 12 …

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Blockchain.com acquires Stratagem to boost AI disciplines

Sports and betting AI focused data and insights software developer Stratagem has a new owner in Luxembourg-based cryptocurrency trading platform Blockchain.com. The undisclosed sum acquisition has been confirmed via a blog post on the Blockchain.com website. The buying party details that it will incorporate Stratagem’s ‘world-class’ AI development team to work on its crypto-led technology verticals. Furthermore, Stratagem will be used …

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New look Stars Group shows first glimpse of its enlarged capacity

Toronto TSX-listed The Stars Group Inc has published its first trading update as an enlarged enterprise, incorporating the acquired assets of Sky Betting & Gaming (Sky Bet) and BetEasy Australia. Closing a group-wide transformative period, the Stars Group announces Q3 2018 (period ending 30 September) group revenues totalling $570 million (Q3 2017: $330m).   The Toronto enterprise displays its enlarged …

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Sportech revises 2018 earnings following ‘US strategic shrink’

Having undertaken a group restructure to focus its future operations on US long-term growth opportunities, London-listed wagering and racing systems supplier Sportech Plc has moved to adjust its full-year 2018 forecasts. Updating the market, Sportech governance anticipates that group full-year 2018 EBITDA will be between 5-10% lower than its previous market expectation of £8.5 million. Sportech governance details that corporate …

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LeoVegas rides compliance challenges to post 41% revenue gains

compliance

LeoVegas has emerged from a “challenging quarter” for its two largest markets – UK and Sweden – to post a year-on-year (YOY) revenue increase of 41% to €78.6 million, despite a focus on compliance measures to facilitate the next steps in the company’s development. Reporting on the three-month period from 1 July to 30 September 2018, the mobile gametech group …

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Rank Group appoints ‘media pro’ David Williams as new Public Affairs lead

London-listed gambling operator The Rank Group Plc (Rank) continues the restructuring of its senior executive management team, confirming the appointment of industry communications expert David Williams as new Director of Public Affairs.  Williams the former long-term Media & PR Director of Ladbrokes UK (2004-2017) joins Rank Group leadership, from newly formed racecourse pool-betting operator, Britbet, where he formerly served as …

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Unibet falls foul with ‘sponsored’ Henderson tweet

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

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Philip Bowcock – Global vision will reshape William Hill

William Hill Chief Executive Philip Bowcock has stated to investors that his tenure will reshape the UK legacy bookmaker into a ‘digitally led and internationally diverse gambling business’. Speaking at the FTSE firm’s ‘Capital Markets Day’, Bowcock outlines the three strategic areas that will drive William Hill’s corporate turnaround, seeking to completely transform the bookmaker by: – Driving digital growth …

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