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UK News

Trinity Mirror launches Mirrorracing.com with William Hill

SBC News Trinity Mirror launches Mirrorracing.com with William Hill

William Hill and UK Newspaper group Trinity Mirror have announced the launch of a new betting focused racing website – Mirrorracing.com The launch of Mirrorracing.com will represent the third igaming related product released by Trinity Mirror this 2014, following the launch of affiliate betting websites – Mirror Free Bets and Mirror Football. The website aims to give horse racing enthusiasts …

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William Hill extends sponsorship of Scottish Sprint Cup

SBC News William Hill extends sponsorship of Scottish Sprint Cup

William Hill has renewed its sponsorship of the Scottish Sprint Cup at Musselburgh Racecourse for the next three years. Subject to fixture list planning approval by the BHA, Willam Hill are continuing their  sponsorship commitments of the racing event by adding the £100,000 five-furlong race to their sponsorship portfolio until 2017. Musselburgh Racecourse general manager, Bill Farnsworth, said: “The Scottish …

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38% mobile revenue growth in two years predicted

SBC News 38% mobile revenue growth in two years predicted

A new report from Juniper Research has revealed that by 2016 total revenues from mobile games will reach $28.9 billion – a growth of over 38% on the 2014 figure of $20.9bn. The report highlights that in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value. The report, Mobile & Handheld Games: Discover, …

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Racing UK gets a Bentley

SBC News Racing UK gets a Bentley

Specialist horseracing broadcaster Racing UK has signed a sponsorship deal with one of the brightest emerging stars among the ranks of Britain’s jockeys, Harry Bentley. The agreement will see Bentley in Racing UK branding, as well as making regular appearances on the TV channel, and partaking in marketing and digital campaigns. Bentley will join Ruby Walsh and Aidan Coleman (Jumps) …

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Coral starts pub marketing offer with Admiral

SBC News Coral starts pub marketing offer with Admiral

Admiral Taverns has announced an exclusive partnership with bookmaker Coral to give pub customers free bets during the Brazil World Cup – the first campaign of its kind for both companies. The World Cup Football Jackpot promotion will run in almost 200 selected Admiral Taverns pubs, all of which are within a half-mile radius of a Coral betting shop. The …

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Racing UK to go big on first Royal Ascot

SBC News Racing UK to go big on first Royal Ascot

Broadcaster Racing UK is to dedicate a record 50 hours of coverage to Royal Ascot next week – the first time the world-famous fixture will be broadcast on the leading horseracing channel. Ascot’s media rights have transferred from At The Races to Racecourse Media Group (RMG, the parent company of Racing UK) in a near-five-year deal. RMG will be responsible …

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Joey Barton signs for Paddy Power Social

SBC News Joey Barton signs for Paddy Power Social

The often outspoken and opinionated footballer Joey Barton is the latest English midfielder to be signed up by Team Paddy Power. This move by the Irish bookmaker follows their announcement that Paul Scholes would be contributing a new column for their blog section. Barton joins the newly rebranded Facebook app Paddy Power Social (formerly Paddy Power In-Play) wherein customers will …

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