Europe

The Formula One curtain raiser gets underway this weekend, with Melbourne once again playing host as the razzmatazz rolls back into town. Australia welcomes the glitz and glamour, to open a season which sees Lewis Hamilton aim to become back to back World Champion for the second time in his career. The enigmatic Englishman, Britain’s most successful driver, is favourite …

We are delighted to announce that we are sponsoring the CONIFA World Football Cup in London this summer. Find out more: https://t.co/YqcwIPpOab pic.twitter.com/IkIhkIl2mm — Paddy Power (@paddypower) March 21, 2018   Paddy Power has become the lead sponsor of the ‘CONIFA – World Football Cup 2018’ tournament, which will be hosted in London (31 May – 10 June). CONIFA, the …

Innovative technology company Sports Innovation DK has secured a partnership with Betting Gods Malta Ltd. which will enable Betting Gods to deliver a much enhanced, feature-rich experience for its customers. This is another feather in the cap for Danish company Sports Innovation, which has already developed a client base that includes LeoVegas, the Danish national TV company DR and the …

Yggdrasil Gaming has sailed into the remote Pacific Ocean for its new offering, with an Easter Island slot aiming to take advantage of a customers adventurous side. With the action taking place a great distance away from the nearest continent, players will need to make use of expanding reels and sticky wilds to ensure they enjoy a successful expedition. Consumers …

On the opening day of the Betting on Football Conference at Stamford Bridge, an expert panel gave their insight on the gambling market in Spain and how it’s perceived by the Spanish audience. The panel entitled Spain – a new window of opportunity, which took place as part of the Global Market Profiles track, saw suppliers and operators come together …

Arena Racing Company (“ARC”), the largest racecourse group in the UK, has acquired a majority stake in Vermantia, a leading provider of multi-channel content solutions worldwide. As part of the deal, Vermantia Founder and Chief Executive, Filippos Antonopoulos will remain in his position as a shareholder in the business and shall carry on in his executive role. The deal ensures ARC …

White label lottery providers Twelve40 have already seen two key expansions to their platform in 2018, as well as having a keen and active interest in new markets, and Africa in particular. The firm, who also produce instant win titles to complement their lottery offering, have recently announced a duo of new deals to integrate virtuals, via VSoftCo, and sports …

Income Access, the Paysafe marketing technology and services provider, has announced a referral partnership with MMIG. Under the terms of the deal, the Frankfurt headquartered marketing consultancy, whose MMIG Connector product streamlines recruitment for iGaming brands, is to recommend the Income Access affiliate platform to its online gambling partners. Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income …

Tipstrr, the online betting tips service, announced a new sports tipster-focused cryptocurrency yesterday, at the Betting on Football 2018 conference. Named Tipcoin, it has been launched to alleviate a number of issues that had been identified by the West Midlands-based firm. Andy Jones, Tipstrr Technical Director, described the thought process behind the decision: “So the biggest barrier our users have, is the …

As betting sign-up bonuses and bonus-led customer incentives have come under increased scrutiny from gambling regulators. How are operators adjusting to new demands on promotional transparency, and will bonuses be replaced as a customer acquisition/marketing tool? Florian Guede Chief Marketing Officer of mybet states that bonuses have now become ‘a costly game of chicken, between operators and their customers’, which …