Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. UK: DCMS Review – Gambling Commission recommendations The Gambling Commission has published its advice to the government on action to be taken under the DCMS Review into machine stakes, …
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Matchbook is extending its offer of 0% commission on all UK and Irish racing to 28th April, meaning punters can look forward to commission-free betting on both the Grand National and the Punchestown Festival next month. Neil Campbell, Matchbook’s Chief Marketing Officer, said: “We want to keep encouraging customers to move over to the Matchbook Betting Exchange. Those that did …
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Former Paddy Power advertising guru Ken Robertson has set up new venture ‘The Tenth Man’, a Dublin based marketing agency which will specialise in ‘building disruptive brands’. Robertson the former Group Advertising Director for Paddy Power Betfair, left the FTSE100 bookmaker in June 2017, having completed the post-merger combination of Paddy Power and Betfair marketing divisions. At the time of …
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Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to …
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Leading football statistics website WhoScored.com has reinforced the “quality and credibility” of its data-based Man of the Match market by partnering with Betfair. Betfair has become the second bookmaker after BetVictor to utilise the ever-popular market, which has caused a surge in betting activity and proved a real hit with fans for its objectivity. The market, which will cover the …
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SBTech’s Senior Vice-President of Business Development Tom Light is set to leave the group, after four years, to begin a fresh venture. Establishing his new undertaking, Light aims to unite blockchain and gambling by harnessing the power of cryptocurrency in a gaming and betting environment. Commenting on his next move, Light said: “I have really enjoyed working at SBTech and …
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Updating the market, Betway has this morning informed that it has selected OMD UK to lead its UK media planning and buying account valued at a spend of + £30 million per year. With the assistance of intermediary service AAR, Betway held discussions with multiple agencies, before instigating a four-way pitch process that was won by OMD UK (Omnicom Group …
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It’s been a long wait, and an even longer debate, but in an announcement that will undoubtedly have a very strong influence on Government gambling policy, the UK Gambling Commission has advised that whilst a stake reduction for FOBT (category B2) machines is appropriate to reduce the risk of gambling-related harm, that alone is unlikely to have more than a …
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The British Horseracing Authority (BHA) is to launch a review after six horses died at last weeks Cheltenham Festival. During the first day (Tuesday 13 March) of the four-day event, Mossback and Report to Base died, while Sandsend broke a leg in the County Hurdle in a race to the finish on the final day (Friday 16 March). Also on …
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Irish multi-media sports publisher OffTheBall (OffTheBall.com) has confirmed that Boylesports will be the title sponsor for its dedicated football and GAA (hurling) content coverage. Focusing on delivering sports insights, opinion and debate through social media verticals (YouTube, Facebook, podcasts etc..) OffTheBall has become Ireland’s leading publisher of daily sports content. Agreeing to an initial 12-month contract, Boylesports will become the …
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