Europe

Bitcoin-centric online sportsbook Sportsbet.io (a subsidiary of Coingaming Group), has appointed Odds On Marketing as its new brand agency, as the operator seeks to expand its profile and coverage for World Cup 2018. Sportsbet.io appoints the specialist sports marketing agency Odds On, with the key initiative of driving its new brand identity during a critical period for the sports betting …

The Advertising Standards Authority (ASA) has ruled that a television advert used by PokerStars must not be broadcast again, warning the company to ensure that it doesn’t portray gambling in a socially irresponsible manner or in the context of recklessness. The two complaints that were received about the advert challenged whether it sought to exploit inexperienced poker players by suggesting …

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

An increase in investment and prize money is set to be felt, following the establishment of a new partnership between the Arena Racing Company (ARC) and the British arm of the European Breeders Fund (EBF). One such benefit is the creation of new races for two-year-olds at both the Newcastle and Great Yarmouth racecourses, with the latter, a £15,000 Class …

The number of females in the workplace has become a major statistical consideration in most global corporations, yet there is still a mysterious data gap in the iGaming industry writes Line Peteri, Affiliate and Marketing Manager at Twin.com. The vast majority of iGaming companies have not disclosed their male to female ratios regarding employment and pay. Those who did so …

Nathan Rothschild, partner and co-founder at iSport Genius, looks into the data challenges that face operators and punters alike at the upcoming World Cup. With the tournament taking place in a new country and with historical head-to-head data somewhat limited, advanced methodologies are needed to factor in the new elements and ensure that no data goes to waste. ___________________ We …

Former Head of Drugs Policy at the Department of Health, John McCracken has been appointed by GambleAware as the Director of Commissioning (Treatment Services) as of 3 April 2018. The role will involve leading, developing and evaluating services within the context of a public health approach, including engagement with the NHS and with primary care and social care. Furthermore, GambleAware …

Issuing a statement, the Swedish government has revealed that it will seek to publish its entire revamped national gambling policy this Thursday 5 April 2018. This March, the long-awaited legislation passed the EU-wide business conditions/standards set by the European Commission, upon review of Sweden’s new national gambling framework. Sweden’s regulatory body Lotteriinspektionen will now move to replace its 1994 Lottery …

The leadership of Stockholm-listed, betting platform and software supplier Kambi Plc, backs its products, services and innovations to deliver client growth in a critical 2018 for the global betting sector. Publishing Kambi’s ‘2017 Annual Report’, Chief Executive Kristian Nylén is pleased to have closed a ‘rollercoaster year’ which has tested the firm’s structure, industry strategy and leadership nerves. Despite recording …

Scientific Games Corporation has announced that SG Digital will partner with Svenska Spel to provide content through the division’s Open Gaming System (OGS) and a Player Account Management solution via the Open Platform System (OPS). SG Digital will provide platform technology and a library of more than 2000 game titles from the company’s nine game studios and third-party providers, pending …