Asia

South London Premier League football club, Crystal Palace FC has announced its biggest sponsorship to date, welcoming Asian focused bookmaker ManBetX as its official season 2017/18 shirt sponsor. Club insiders have detailed that they believe the shirt sponsorship to be the ‘8th biggest deal by value’ currently held in the Premier League. New Asian focused bookmaker ManBetX will be displayed …

English Premier League side Manchester City FC has announced that Asian focused firm Kai-Fa Yule operator of the K8.com sports betting brand has secured a ‘multi-year’ agreement becoming its ‘Official Asia Betting Partner’. Philippines-based bookmaker K8.com, will receive premium placement within all Manchester City, Asian related coverage, and will further be promoted throughout the Etihad Stadium (capacity: 55,000) on match …

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …

India’s Law Commission has opened a 30-day window, to solicit the views of citizens and stakeholders with regards to legalising betting and further gambling activities. In 2016, a special committee led by Justice Rajendra Lodha recommended that sports betting be legalised to protect citizens against criminal gangs and to fight against match-fixing within Indian sports. Indian news sources report that …

Matchroom Sport has confirmed online bookmaker 12BET as the title sponsor of its upcoming ‘World Cup of Pool’ championship (13-18 June, York Hall – London). The Isle of Man and Philippines-based bookmaker takes over the title sponsorship from competitor Dafabet. In its twelfth addition, the World Cup of Pool features 32 international teams competing to be crowned the best at …

Updating the market, Ascot Racecourse management has signed a media deal with Chinese digital sports broadcaster Sina Sports to stream its flagship Royal Ascot event. The partnership will see Sina Sports stream the final three days of Royal Ascot across its platforms. Deal stakeholders inform that the partnership could see Royal Ascot reach up to 213 million Chinese households. The …

The governance of London-listed racing technology and betting systems provider Sportech Plc has declared a solid start to 2017 (Q1: January – March) in-line with corporate expectations. Updating investors ahead of its annual AGM, Sportech discontinues accounting the performance of its Football Pools division having agreed to sell the asset to London private equity firm OpCapita for £83 million last …

Golden Race proved a “big hit” with delegates at the 11th annual Global Gaming Expo Asia (G2E Asia), after presenting its new ONLINE platform in Macau (16-18 May). The virtual sports betting company recently launched its new designed virtual sportsbook, which has been carefully designed to be entirely familiar to real sports betting players. It can also be quickly integrated into …

Athens-listed lottery and gambling systems provider Intralot SA has set out its mandate for continued international expansion following the firm’s annual general meeting. Detailing expansion beyond its home market of Greece, company Chairman Sokratis Kokkalis has pointed to the continued US market expansion where Intralot currently services 12 states with 600 employees. Furthermore, Kokkalis detailed to investors the firm’s positive …

Speaking to Bloomberg News, Mark Frissora Chief Executive of Caesars Entertainment Corp (CEC) has laid out the three main objectives that will lead his firm’s recovery and add greater value for shareholders. Frissora and CEC executives are handling the final proceedings of the bankruptcy of the firm’s operating unit Caesars Entertainment Operating Company (CEOC). Frissora told Bloomberg that he expects …