Asia

TV ad spearheads multi-million pound Genting campaign

Genting Alderney, the online casino division of Genting Group, is launching a TV campaign today as part of a multi-million pound marketing campaign. Entitled ‘The Player’, the 30 second commercial follows a fictional character, Charlie, through the streets of Kuala Lumpur, birthplace of the global Genting brand, accompanied by a voice-over narration revealing his thoughts on the ethos of players. …

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Ukraine MPs discuss draft gambling law with industry

Members of the Ukrainian Pariment have discussed details on the latest draft gambling law in the country with members of the industry at the Ukrainian Gaming Congress. Invited members of Verkhovna Rada (Supreme Council) of Ukraine, namely Viktor Romanyuk and Gennadiy Krivosheya presented their draft bill on the state regulation of gambling in the country, which is just one of …

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China LotSynergy secures Heilongjiang and Guangxi lottery extensions

Lottery provisions operator China LotSynergy has renewed supply contracts to provide machine lottery ticket terminal for the Chinese provinces of Heilongjiang and Guangxi. The firm announced the renewal of the supply contract to the Hong Kong Stock Exchange. To date, China LotSynergy has claimed 30% market share of this year’s total Sports Lottery terminal procurement volume in China and retained its …

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Nomura predicts three year Macau revenue slump

Japanese trading house Nomura Holdings, has predicted that Macau’s gambling industry could suffer an 8% year on year decline in 2016. Entering Q4 2015, the province’s casino industry is witnessing a 30% slump in gross gaming revenues. If Nomura’s prediction becomes a reality, Macau gambling would enter its third year of consecutive year-on-year revenue decline. Asian financial analysts appear downcast …

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UNESCO & ICSS shed insight on fighting sports corruption

UN educational centre UNESCO, has teamed up with the International Centre for Sport Security (ICSS) to shed insight and learnings in the fight against sports corruption and the manipulation of sporting competitions. The organisations held a joint meet-up in Berlin, MINEPS V which saw 60 international sports experts setting out recommendations and commitments on the agenda of sports corruption. Key …

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Alex Fletcher eSports Insider – eSports Marketing: Developing the ‘Star Power’

In the final part of his eSports series for SBCNews,  Alex Fletcher (Founder of Entive Group) examines the development of gamers as the burgeoning sports figureheads and brand influencers. Fletcher notes that creating “star power” may be eSports  most interesting and under developed marketing assets _______________________________ The often staggeringly large player bases of the more popular eSports titles put top …

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Final Call for this Friday’s Asian Gaming Autumn Social!

Team SBC & AGBrief are proud to announce that over 100 Asian gaming executives will be attending the Asian Gaming Autumn Social this Friday 18 September at the Skye bar, Metro Manila. RSVP for this special event closes today, so make sure you register now to secure your place at the only networking event for igaming professional in Asia. With …

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Embattled Macau Horse Racing gains Jockey Club contract extension

Macau Horse Racing (MHR) has been granted a two year services contract extension to operate the Macau Jockey Club. MHR has held the monopoly racetrack contract since 1978, the contract was last extended in 2005. Lionel Vai Tac Macau’s Economic and Finance Secretary confirmed that the extension had been granted, with MHR paying 15 million Patacas (£1.3 million) to maintain …

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Matchroom Sport announces Dafabet as title sponsor of 2015 World Cup of Pool

UK sporting promoter Matchroom sports has announced that bookmaker Dafabet will be the Title Sponsor of the 2015 World Cup of Pool, to be hosted from 22-27 September at York Hall Bethnal Green (East London). Dafabet will head sponsorship of the 32 two-man team pool championship which is celebrating its tenth year. England are current defending champions, having become the …

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Arsenal selects DJI Holdings as Asian Lottery Partner

Chinese lottery operator DJI Holdings PLC on Wednesday said it has signed an agreement with North London football club Arsenal Football Club to be the club’s official Asian Lottery Partner. Under the three-year deal, DJI will be able to offer its customer base Arsenal-related content, with exclusive information about the team. No financial details on the agreement were disclosed. Commenting …

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