There are many considerations an operator must make when entering a market for the first time. Important decisions in the fields of tech & infrastructure, product and marketing strategy must be made, all while navigating an unfamiliar regulatory framework. And in many cases, operators must make these decisions before entering a market that already has its own established operators embedded …

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

A group of gambling Industry experts has teamed up with global media and events firm SBC to launch a new consultancy service to help companies realise their potential.  SBC Advisory Partners has been set up to offer a pioneering consulting and transaction advisory service for the sports, betting & gaming industries. SBC Advisory Partners boasts an unrivalled network of contacts …

SBC localises in CIS region in partnership with Sports Media Holding. Betting and iGaming industry events and media company SBC is to make a big investment into the burgeoning CIS market by striking a new partnership with Sports Media Holding (SMH).  After a successful collaboration on the SBC Digital Summit CIS last October, the two organisations are to join forces …