In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn. All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets. Therefore, personalization is a must to mitigate these challenges, …
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Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how the industry’s existing technology may be a roadblock to creativity, especially for dynamic live betting markets. SBC: The gambling industry has often been criticised for being too homogeneous, with the only competition on the amount of money given to players via bonuses. Why is there …
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Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …
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Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …
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‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was gbet, represented by its Business Development Director, Conall McSorley. SBC: What role does pricing and risk have to play in the differentiation of …
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Italian horseracing fans are ready for an exciting summer with restrictions on broadcasting racing content from abroad set to be fully removed, just in time for the country’s operators to counter the loss of revenues from the impending ban on gambling advertising. We caught up with Fabio Massimo Molinari, Commercial Director at Vermantia – Italy, to find out more. SBC: …
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Having rebranded its gaming platform from Gamepind to FirstGames, parent company Paytm has set about delivering India’s number one fantasy sports destination. The fintech firm is also looking to raise $30 million to fund the continued expansion of the platform – a joint venture with AGTech Holdings Limited. Despite only launching in February 2018, it reached over 30 million users …
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If you follow any of the top sports leagues for team disciplines, you have probably already realised that whenever you watch a game, enter a web-page or download a mobile app, you get the most sophisticated performance stats delivered straight into your hands. But, when did this become a trend? And how does it affect league organisers? Jakub Myszkorowski, Chief …
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