Luke Massey

Betting Gods extends reach with European language versions

Betting Gods - Copyright: convisum / 123RF Stock Photo

Betting Gods has extended its reach in Europe after a successful move into the Maltese sports betting market highlighted a clear demand for expansion. Since launching in Malta in December, Betting Gods has seen a growth in business of 17.27%. The company, which was previously available in English only, has reacted by creating French, German, Italian, Polish, Portuguese and Spanish …

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Paddy Power splits regular tipsters on the latest leaderboard

Yershon - Copyright: stefanholm / 123RF Stock Photo

Paddy Power came between Timeform and bettingexpert on the latest Tipster Challenge table after collecting 3.00 points from the returning Tara Mist at Ludlow. Timeform was the only double winner of the day after finishing with a flourish by backing Tara Mist and then the impressive Castafiore (5/4F) in the final race of the day. Stephen Harris of bettingexpert dropped …

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Paddy Power targets ‘Greyed A’ Tipster Challenge form at Ludlow

BetBright - Copyright: gabe123 / 123RF Stock Photo

Paddy Power is the next pretender to the Tipster Challenge throne. The Director of Communications for his namesake company has provided expert picks for the six-race card at Ludlow Racecourse. A graduate from Dublin University, Power has worked in all facets of the Ireland-based business, including risk control, operations and marketing. He will be going up against Stephen Harris of …

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Justin Helden – Fingaming – My ICE 2017

BetConstruct - My ICE 2017

Justin Helden is the CEO & Commercial Director of Fingaming, who are launching their small form factor betting product, Bildabet, at ICE 2017. With less than two weeks to go, we took the time to find out about the Fingaming plans for the London-based conference, and Helden’s memories of ICE conferences gone by. How I prepare for ICE JH: Pre-ICE I’m usually arranging …

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Yggdrasil focuses on level completion with Alchymedes slot

Alchymedes

Yggdrasil Gaming has launched Alchymedes, a new slot game based on a ‘level format’ which allows players to tailor their bonuses. Instead of free spins, Alchymedes is about chasing the best mix of spreading wild patterns and multipliers by completing levels. Players complete levels by scoring line wins on all symbol positions. Once all positions have been part of a …

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GVC optimises player base with Beehive marketing platform

Beehive - Copyright: kentoh / 123RF Stock Photo

Beehive has agreed a multi-brand deal with GVC to supply its data-driven marketing platform to the operator’s Playtech brands. The GVC deal represents the latest Tier 1 operator agreement for Beehive, following the agreement to provide its customer marketing tools across Ladbrokes’ retail estate in September of last year. With a focus on automating and optimising its multi-channel promotional campaigns, …

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Ganapati to promote Japanese design and technology on ICE debut

Ganapati Malta

Ganapati Malta will mark its ICE debut in 2017 (7-9 February) by inviting delegates to check out its ‘powerful combination of Japanese design and technology’. The online developer, which launched in September last year, will be showcasing its portfolio of slot games, serving up Japanese foods and handing out 20,000 wet towels at the ExCeL London. Brand new titles such …

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Gambling Commission tackles crime at Scottish betting shops

Gambling Commission - Copyright: ronfromyork / 123RF Stock Photo

The Gambling Commission has ‘targeted a range of possible gambling offences’ in a joint operation with Police Scotland at betting shops in Falkirk. In cooperation with betting shop operators, the multi-purpose compliance exercise on 19 January was designed to help train police officers on how to conduct inspections of gambling licensed premises, and to raise awareness amongst betting shop staff …

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