Kambi has unveiled a multi-year agreement with Greenwood Gaming and Entertainment, owner of the largest casino gaming complex in the U.S. state of Pennsylvania, Parx Casino. The deal will see Kambi provide its sports betting platform, range of managed services and renowned land-based wagering experience to Parx Casino, which will later be complemented by the launch of a Parx-branded online …

The Treasury’s decision to delay the implementation of a £2 maximum stake on fixed-odds-betting-terminals (FOBTs) until October has led to a revolt amongst Tory MPs. Defiance over the delay has mounted since Tracey Crouch resigned from the Department for Digital, Culture, Media & Sports (DCMS) in the immediate aftermath of Chancellor Philip Hammond’s controversial budget announcement. Whilst Theresa May places her …

Increased sponsorship opportunities and the heightened value of media rights are set to elevate the growth of North American sports in the coming years according to research by the PricewaterhouseCoopers (PwC). The research suggests that new inventory related to gambling, digital media platforms, uniform rights, and incremental in-venue signage and naming rights opportunities will play a key role in enhancing the …

Online poker brand partypoker has confirmed a new sponsorship agreement with the PGAEuroPro Tour to become the official partner of the golf brand in 2019. The deal sees partypoker gain branding rights at EuroPro Tour events taking place next year and across EuroPro Tour promotional material, in addition to social media campaigns. In addition, partypoker will send four teams to participate in the EuroPro Tour 2019 …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …

SIS and Tote Media have confirmed an extension to the deal to distribute live pictures and data from the Latin American Racing Channel’s (LARC) racecourses, to operators globally. The two-year rights extension expands SIS’s Latin American racing portfolio to over 4,500 races per year, with races from Chile, Argentina, Brazil, and Peru, and includes some of the top racecourses in …

The Advertising Standards Authority (ASA) has opted not to uphold a complaint made about a William Hill promotion during the Russian World Cup. The complaint referred to an advert which claimed: “William Hill customers are getting more every day of the World Cup. With two extra bet boosts available on all World Cup matches”. On-screen text then added: “Max stake …

NFL side the New York Jets has partnered with MGM Resorts to announce its first official gaming partner. The “first of its kind partnership,” has been confirmed with a multi-year agreement, hailed “the most comprehensive and integrated gaming partnership in the NFL to date”. The collaboration acts as an affirmation of continued commitment to growing its brand name via sports …

Spearheaded by the Irish Bookmakers Association (IBA), the Irish betting sector is uniting with the British gambling industry to take part in Responsible Gambling Week 2018, making it the biggest ever event of its kind in both countries. The event, which will run for the first week of November, will be supported by more than 800 bookmakers and head offices …

FTSE250  bookmaker William Hill Plc is looking to grow its digital footprint and expand its European profile, putting forward a cash offer to acquire Stockholm-listed MRG Group (legacy Mr Green & Co) for a sum equivalent to €271 million.  This morning,  William Hill governance offered its opening SEK69 in cash per share to MRG investors, representing a total of SEK2,819m (€270.96m). To date, William Hill …