Sports betting affiliate 22BET has secured the services of well-known New Zealand all-rounder Brendon Barrie McCullum as its new brand ambassador according to a statement from the firm this week. The move, it said, adds value to “India’s leading sports gaming site”.  Announcing the news, 22BET revealed that the move to appoint McCullum had been speculated “for a long time”, …

Will Hansen, New Business Account Executive at omnichannel customer engagement platform Xtremepush, drives home the crucial message that when it comes to getting players on board, timing is of the essence. Get it right and you’ll deliver a seamless, rewarding and engaging experience. The purpose of this article is to identify when to engage players. The obvious question, we suppose, …

Online casino and sportsbook software developer Slotegrator offers up a few thoughts on how the igaming sector can find new ways to surprise and capture the attention of players in an ever-growing and increasingly saturated marketplace. There’s a formidable set of statistics around the online gambling market, with expert estimates suggesting a valuation of circa $93bn by the end of …

Igaming software solutions provider SOFTSWISS has cited a record-breaking year in its appraisal of 2022. According to the firm, while it’s been a year full of challenges, it has shown rapid growth on all fronts.  Reviewing the last 12 months, Co-CEO Andrey Starovoitov said: “We are closing the year on a high note, and we are confident that  2023 will …

In a bid to “secure its business flows” in what is currently a tense international climate, the global poker software developer Connective Games has made a strategic review of its business operations worldwide. Consequently, the firm has decided it will close its studio in Russia and withdraw from the country. In a statement confirming the closure, Connective Games said that …

With an unprecedented winter slot – and kick-off times that weren’t exactly favourable for a US audience – this year’s World Cup competition presented some interesting challenges for American sports bettors. It raised a lot of questions, as Kambi Head of Soccer Jonathon Hurst explained. For the last few weeks, the sporting world has been focused on the 2022 FIFA …

In an interview with SBC Leaders magazine, Stefano Sordini, CEO of NetShop ISP, reflects on a year of big investments and major change for the data centre services and server hosting provider in 2022.  Stefano, we have seen a number of updates and product launches from NetShop ISP throughout 2022. Can you name the most important of them which relate …

The igaming sector is thriving. The market is currently valued at roughly $81bn and is predicted to grow at a CAGR of nearly 9% over the next five years to reach $340bn. This, said Staffan Bergh, Founder, Revshare Group, presents numerous opportunities for casino firms to capture the market and expand their businesses. If you look at gaming platforms that …

Vermantia CEO George Fotopoulos took time out with SBC to share the company’s latest plans  and ambitions. The goal, he said, is to form a powerful business that unlocks multiple new projects alongside a brand-new approach to media rights and broadcasting, as well as UK expansion.  What are your vision and key goals as the new CEO of Vermantia? How …

Sports data solutions provider LSports has bolstered its bet simulation offer, BetBooster, this week with the addition of Counter-Strike: Global Offensive coverage. The AI-based, real-time betting tips generator, said the firm, now supports more than 10 popular sports including soccer, tennis, basketball, Am.football and more.  In a statement confirming the move, the company noted: “This first major addition of a …