As the industry pushes forward with a higher emphasis on omni-channel strategies Scott Longley examines why legacy bookmakers have to look to overturn the ageing demographic of their retail betting customer base. With a view of modernising its shops and retail points what can the industry learn from other sectors… Much of the to and fro in the submissions to …
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Sporting Index bolsters ESSA membership numbers
Sporting Index has joined ESSA, the regulated betting industry’s integrity body. By joining with Sporting Index, ESSA has added sports spread betting to its existing coverage of traditional fixed odds and pool betting markets. ESSA now has 19 members, and represents many of the major regulated international sports betting operators: the ABB, Betclic, Bet-at-Home, Betsson, Bet365, BetVictor, Betway, bwinparty, Digibet, …
Read More »Odds aren’t too healthy for Jeremy Hunt
With the first all out NHS junior doctors strike, there is much speculation about the fate of Health Secretary Jeremy Hunt. David Cameron has publicly backed Hunt’s handling of junior doctors but a huge amount of these doctors, which it’s key to highlight includes any doctor below consultant or GP level, are not in agreement with the PM’s stance. Junior doctors …
Read More »Obama’s intervention sees Boris’ Brexit bashed by bettors
Despite the hubbub which preceded it the EU referendum campaign only officially got underway on Friday 15th April, but it was a certain US President’s input which has had perhaps the greatest effect on betting. Barack Obama issued something of a warning regarding the difficulty of trade deals between the US and Britain should Brexit go ahead. He stated that deals would …
Read More »William Hill gets shirty for Bobby Moore Fund bowel cancer awareness campaign
Throughout the month April FTSE-listed bookmaker William Hill has been raising awareness of bowel cancer disease in partnership with UK charity the Bobby Moore Fund. Working closely with the Moore family, William Hill has acted as official sponsor of UK campaign ‘Football Shirt Friday’. The bookmakers has been running the campaign in shops and its offices to highlight the symptoms …
Read More »BOFCON 2016 – Club Call: Partnerships and Activation
Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …
Read More »Will MPs be forced to reveal tax returns?
With the current Panama Papers scandal showing no sign of letting up anytime soon, the public is directing considerable focus to MPs and their taxes. After current PM David Cameron, followed by Chancellor George Osborne and Labour leader Jeremy Corbyn revealed their own earnings and tax payments, some have speculated that this will lead to regulation coming into play that’ll force each …
Read More »William Hill reveals support for Charles Martin in IBF title fight
William Hill, the proud sponsors of Martin vs Joshua, have reported a swell of support behind ‘Prince’ Charles Martin to retain his IBF World Heavyweight title at the 02 on Saturday night. The bookmakers initially made the St Louis native a 5/1 shot to win the bout, but hundreds of bets ranging from £10 to £5000 have resulted in his big fight …
Read More »Rupert Adams – William Hill – Wide open Masters field
The first major golf tournament of the season is now upon us, as the stars of the sport head up Magnolia Lane to Augusta National. Tiger Woods is notable by his absence, but the new big three of Day, Spieth and McIlroy are in town. Adam Scott also arrives on the back of two PGA Tour wins, whilst world number …
Read More »Betfair’s Ralph Ellis: Martin v Joshua could be closer than you think
There’s much talk about who’ll Anthony Joshua will fight after his next bout; will it be Fury, or perhaps David Haye? First up though he’s fighting the IBF World heavyweight champion Charles Martin, in what could prove to be a brutal contest. The fight is taking place at London’s 02 Arena on Saturday 9th April. Betfair’s Ralph Ellis though believes there …
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