France’s national lottery operator Française des Jeux (FDJ) has concluded its six-month marketing review by appointing Publicis Media as its new lead advertising agency. FDJ confirmed that from 1 January 2021 its multi-million euro advertising account will be handled by ‘Publicis 13’, a dedicated unit formed by Publicis Media to take charge of FDJ’s media buying, planning, coverage and creative …
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Française des Jeux (FDJ) has relaunched its ‘Mission Patrimoine 2020’ national heritage campaign to support French tourism in recovering from COVID-19 impacts. Helping maintain French cultural landmarks and projects, this September FDJ will host five exclusive Mission Patrimoine lotto draws which will contribute direct funds to France’s National Heritage Foundation. Marked as a key 2020 social responsibility directive, FDJ has …
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Française des Jeux (FDJ) has confirmed that its sports betting brand ParionsSport will extend its current partnership with Olympique de Marseille until 2022. Having been a premium partner of Olympique de Marseille since 2018, FDJ’s ParionsSport will feature on the right shoulder of the team’s jersey for all league matches until the end of the 2021/2022 season. Stéphane Pallez, CEO …
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Française des Jeux (FDJ) has stated that ‘many uncertainties remain’ as the French national lottery operator seeks to return to ‘a comparable level of activity’ with 2019 trading. Publishing its first interim results as a Paris Euronext enterprise, FDJ said that COVID-19 impacts have wiped out the firm’s ‘early momentum’ as total group wagers declined by 18% to €6.8 billion …
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A strong opening to 2020 trading for Francaise des Jeux (FDJ) has been halted by COVID-19 disruptions, said the company, impacting its lottery and sports betting retail networks. According to its Q1 2020 trading update, FDJ has recorded a 5% decline in stakes to €4.1 billion (Q12019: €4.3bn), underlining a 60% drop in retail sales since 16 March – the …
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High-flying Française des Jeux (FDJ) has confirmed that it has indexed as a Bourses Françaises’ SBF-120 enterprise, having recently published its first corporate results as a Paris Euronext company. Having declared ‘record lottery sales’ of €17bn across it expanded French retail network, leading to group revenues breaking the €2bn mark and corporate earnings of EBITDA €350m, Paris’ Bourses Committee recognised …
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French lottery operator Française des Jeux (FDJ) has declared a ‘landmark year’ after publishing its first set of corporate results as a Paris Euronext Exchange enterprise. Citing growth across ‘all lottery verticals’, FDJ recorded a 9% increase in stakes to €17.2bn (FY2018: €15.8bn). FDJ said that it is now operating its largest point-of-sale network with a capacity of +30,000, leading …
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French national lottery operator Francaise des Jeux (FDJ) has confirmed a major corporate initiative after becoming an official partner of the Paris 2024 Olympic and Paralympic Games. Continuing its investment in French sports development, FDJ will join the Paris 2024 organising committee. It has become a key stakeholder in the funding, planning and promoting of the biggest ever global sports …
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