June 28, 2023
Betfred has inked an agreement with technology, content and media company Spotlight Sports Group (SSG), which sees the bookmaker sponsor Racing Post’s ‘What a Shout’ show. The short term deal – spanning the remainder of the flat racing season – sees the British gambling firm become the title sponsor of What a Shout’s 19 weekly episodes. The collaboration also includes …
Read More »March 24, 2022
Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown. The independent study was conducted by LeanConvert and found an 8.24% …
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