Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …
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Paysafe partners with Emerchants to deliver card solutions
Paysafe Group has partnered with Emerchants Ltd to deliver white-labelled pay-out card solutions to gaming operators across Europe. Emerchants, which counts gaming operators in Australia such as Ladbrokes, William Hill and Sportsbet among its clients, offers an innovative prepaid payment technology platform with processing and programme management services. Paysafe is a Principal Member of MasterCard® and authorised by the UK …
Read More »James Fleming – Quick payments ‘the most important retention tool available’
James Fleming, Commercial Director at emerchants Europe, talks about how his firm’s payment service has transformed the way customers get funds from bookmakers. Emerchants is providing gaming operators with the ability to give their customers instant access to funds via a prepaid card. Can you give a bit of flavour how it works? Our original goal was to dramatically improve …
Read More »Sportsbet adds in-play betting markets
The Australian subsidiary of Paddy Power, Sportsbet has added the popular in-play betting function to its offering. In-play betting is made complicated in Australia due to the 2001 Interactive Gambling Act which restricts in-play bets to personal ones made at betting shops, or via a phone line. Betting operators get around this in a variety of ways, the likes of …
Read More »SportsBet Australia reveals “Take a Break” campaign
Australian online betting operator SportsBet (sportsbet.com.au) has committed AUS $1.5 million to promote its new “Take a Break” campaign. Planned for launch in November, SportsBet aims to raise awareness of problem gambling, addiction and other risks associated with online betting. The operator revealed its campaign to the media, which promotes its self-exclusion system which allows players to temporarily bar themselves …
Read More »Criticism for Sportsbet’s ‘Fifty Shades of Greyhound’
Australian bookmaker Sportsbet has produced its own take on the Fifty Shades of Grey phenomenon producing a two-minute teaser for ‘Fifty Shades of Greyhound’. The campaign recreates the film’s trailer with a tale of a woman’s love for her greyhound in a series of risqué, compromising; and just plain weird scenarios involving peanut butter and some bondage-style dog leads. Sportsbet.com.au’s …
Read More »Sportsbet files court injunction against BetEazy.com over staff poaching
Australian bookmaker Sportsbet has filed a Supreme Court injunction against Beteasy, in order to halt staff members defecting to new online betting operator Betasy.com. BetEazy.com, is the new sports betting brand of ex Sportsbet Managing Director and Founder Matthew Tripp. Sportsbet, who are owned by Irish gambling operator – Paddy Power filed a court injuncation with the State of Victoria …
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