February 12, 2015
Ed Pownall, global PR director for Bodog Brand, believes there is mileage in being innovative, and that in-house product development can provide games with a bigger customer base. Speaking in the latest issue of Betting Business interactive, Pownall said differentiation is achievable even using ubiquitous slot games. He explained: “There has to be a balance between ‘parity products’ and ‘exclusive …
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