Tag Archives: sports betting

Renato Rossi, Vermantia: Revolutionising the retail experience

SBC News Renato Rossi, Vermantia: Revolutionising the retail experience

Vermantia’s Vision NextGen will revolutionise the way retail shops operate, according to Renato Rossi (pictured below), with the technology combining “all the technological advancements and state-of-the-art back office together”. This, he explained, will give operators complete control over their own data. Having joined Vermantia as its Director of Business Development last month, Rossi also revealed plans to seek out new …

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NSoft: Embracing innovation and challenges in the gaming industry

SBC News NSoft: Embracing innovation and challenges in the gaming industry

With six years under its belt,  Stark Solutions continues to make its self service betting terminals available to businesses across the world. Speaking to SBC News, Mila Mariċ, a Mechanical Engineer at Stark, shares her thoughts on the rising demand for SSBTs before reflecting on some of the major milestones in her own career. NSoft’s wealth of experience from the …

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Martina Åkerlund, Triggy: Changing digital consumption and US expansion

Martina Åkerlund, Triggy

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

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Darina Goldin, Bayes Esports: Why is it so hard to create good betting odds?

SBC News Darina Goldin, Bayes Esports: Why is it so hard to create good betting odds?

Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …

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Marc Pedersen, Better Collective: Capitalising on the US market boom

SBC News Marc Pedersen, Better Collective: Capitalising on the US market boom

Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …

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Oren Cohen Shwartz: Betting on player experience to bring a higher margin

Oren Cohen Shwartz: Betting on player experience to bring a higher margin

Delasport is on a fast track to achieving a global leader position within the betting and casino markets as it plans to make the brand name synonymous with the need for stand-out sports betting solutions. Speaking to SBC News, Delasport’s newly appointed CEO Oren Cohen Shwartz discussed Delasport’s role within the global betting ecosystem, the vision for the company and …

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BetInvest: Esports is now finding itself in the betting spotlight

BetInvest: Esports is now finding itself in the betting spotlight

The esports industry has undergone considerable growth over the last few years, and is showing no signs of slowing down, writes Daria Petrus, Business Development Manager at BetInvest Ltd. Various reports from Newzoo, Statista and even BusinessInsider have shown that the market is blowing up with forecasts of a value over $1.5 billion by 2023. Beyond the statistics, which are …

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NSoft lauds product sophistication as new casino suite looms on the horizon

SBC News NSoft lauds product sophistication as new casino suite looms on the horizon

An expansion into four new markets, alongside new additions to its client portfolio, has helped NSoft to deliver a strong performance for Q2 2021. Providing a business overview of the period, NSoft’s Chief Operating Officer, Dražan Planinić, revealed that every aspect of the business was in “full swing” as the technology group maintained strong levels of growth across all verticals. …

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BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

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