The Betting and Gaming Council (BGC) has argued for greater cooperation with the industry from social media platforms, whilst requesting that the government echo its calls. In a letter to DCMS Secretary Lucy Frazer, BGC Chief Executive Michael Dugher pointed to previous industry efforts on social platforms enabling users to opt-out of receiving betting and gaming advertising. However, more needs …
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Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences. With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …
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Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …
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Sportradar has launched a new Social Media Integrity Education Service offering athletes and sports stakeholders the tools to identify integrity risks from social media platforms. The Penny Del, Germany’s Ice Hockey League, is among the first organisations to sign up to the new service. The programme will comprise a series of webinars and workshops, in addition to tutorials which will …
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Growing player numbers from 300,000 to 10 million in just two-and-a-half years may seem like an impossible goal for any business, but as Gaurav Assomull of fantasy sports platform LivePools explains, conditions in India are right for exactly that kind of expansion. The continuing lack of regulated online gambling markets in all but two of India’s 36 states and union …
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Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …
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Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …
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In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …
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In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …
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