Sky Sports’ acquisition of the Chinese Super League’s (CSL) UK TV rights has seen immediate demand, from subscribers, for coverage via the Goalscorer Prices & Settlement (GPS) feed. The CSL has made waves this year with a huge push toward attracting top European talent via its, seemingly, limitless pockets. The likes of Alex Teixeira, Jackson Martinez and Ramires have made …
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Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by? Despite one of the most fascinating final-day championship golf duels in …
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Sky Sports has confirmed bet365 as its official sponsor of Monday and Friday Night English Premier League football matches. The Stoke-based bookmaker becomes a Sky Sports official EPL broadcast partner alongside Japanese car manufacturer Nissan, who will be the main sponsor of Saturday and Sunday matches. The sponsorship deal negotiated by Drummond Central and Republic of Media on behalf of …
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Betfred has agreed a multi-year deal with Sky to show Sky Sports in all of its 1,360 UK high-street shops. The complete portfolio of seven Sky Sports channels, including Sky Sports News HQ and Eurosport, has been available to customers in Betfred shops since 1 July. Mark Stebbings, Managing Director of Betfred Retail, said: “Exciting live sport and a great …
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Tom Seymour is the Commercial Director at Durham County Cricket Club (CCC), a former home for many greats of the sport including Mike Hussey, Kumar Sangakkara, Shivnarine Chanderpaul and Shoaib Akhtar. Current stars include England internationals Ben Stokes and Mark Wood. Just last week, the club announced that they had made a deal with Winner Sports to become its official betting …
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Bookmakers are to add three quarters of a million pounds into the coffers of greyhound racing after the successful launch of a new streaming service six months ago. BAGS, the Bookmakers’ Afternoon Greyhound Service which organises greyhound fixtures to be televised in betting shops, has announced that it has raised almost £750,000 additional funds for the greyhound racing industry via …
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Online Bookmakers Unibet have agreed to sponsor the popular ‘Americarnage’ American Sports Podcast, launching in time for America’s biggest sporting event of the year: Super Bowl 50. The sports podcast at americanage.co.uk, which boasts over 200 episodes and a highly loyal audience of fans, is anchored by notable broadcasters Nat Coombs and Mike Carlson, both recognisable faces from American sports shows …
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Unibet are pleased to announce that they will become a sponsor of Essex County Cricket Club (CCC). The deal will see them become the Official Betting Partner of the County, and will also include stand sponsorship at The Essex County Ground. Unibet will be offering Essex fans a bespoke welcome offer, as well as market leading odds on all Essex …
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As the William Hill PDC World Darts Championship (WDC) kicks off today at London’s Alexandra Palace (17 December – 3 January), UK bookmakers are gearing up for an extra busy Christmas period with a record £50 million expected to be wagered on the tournament. PDC event organisers announced that a record 66,000 WDC tickets had been sold for this year’s …
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When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …
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