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Sportradar targets digital audio via multimedia enhancements

May 30, 2024

Sportradar has now included audio channels in its ad programmatic advertising service and extended its reach across additional digital-out-of-home (DOOH) advertising screens. The addition allows clients of the Swiss sportstech group to target digital audio listeners through podcasts, streaming services and internet radio. Niki Beier, SVP Marketing Services at Sportradar, stated: “Sportradar is offering betting operators more opportunities to reach …

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