Tag Archives: National Lottery

Camelot UK announces record lottery payouts for H1 2015

Publishing its 2015 half year financial results (period ending 26 September), UK National Lottery operator Camelot UK Ltd, announced record prize payouts of £2 billion in prize money. The operator succeeded in growing total ticket sales to £3.6 billion, an increase of £145 million on the corresponding period last year. Total sales in the first six months of 2015, were …

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UKGC – National Lottery raises £451 million to good causes in Q1 2015/16

Since its launch in November 1994, the National Lottery has raised over £33billion for good causes that include sports, arts and heritage, as well as health and education and the environment. In addition, National Lottery funding contributed £2.175 billion towards the costs of staging the London 2012 Olympic and Paralympic Games, including £750m from designated game sales. Funds are raised …

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Camelot appoints Roast London as lead SEO agency

UK national lottery operator Camelot has confirmed the appointment of London agency Roast (weareroast.com) as its lead SEO agency. Roast who label themselves as an “independent online performance agency” becomes Camelot’s first appointed SEO agency. UK marketing news source The Drum has reported that the agency will primarily focus on improving SEO positions for the National Lottery’s Gamestore brand which …

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Tony Plaskow – Pixiu Gaming : Jackpot or Crackpot?

Bombarded by sportsbook ‘jackpot’ marketing coverage, ahead of the start of a new Premier League season, Tony Plaskow Founder of Pixiu Gaming tests his luck and football knowledge on William Hills ‘£50 million Prem Predictor’…does he fancy his chances??? Having been so unlucky to miss out on TitanBet’s $100m prize for correctly predicting the correct score of all 64 games …

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Piers Morgan & Katie Price front National Lottery #pleasenotthem campaign

Camelot the UK National Lottery operator has launched its #pleasenotthem nationwide advertising campaign fronted by reviled TV personalities Piers Morgan and Katie Price. The marketing campaign developed by London creative agency Abbott Mead Vickers BBDO (AMV-BBDO) was launched on 4 July. Camelot will first launch Piers Morgan’s campaign named ‘Piers’ Pier’, which sees the TV host and journalist create his …

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Camelot forms optimisation partnership with Maxymiser

Camelot UK, operator of the UK National Lottery, has partnered with marketing optimisation specialists Maxymiser to improve customer experience, user journey and the marketing data insights on Camelot UK’s digital inventory. Operated by Camelot, the National Lottery website is one of the top 10 e-commerce sites in the UK, with over 7 million registered players. “As the National Lottery website …

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PartnerWins launches new programme with Income Access

PartnerWins, the affiliate marketing subsidiary of leading Copenhagen, Denmark-based lottery software provider Winners Group, has announced the launch of its new affiliate marketing programme with Income Access, an iGaming marketing technology and affiliate services provider. The new PartnerWins affiliate programme will be managed by Income Access’ in-house team of affiliate marketing specialists using the company’s award-winning software. Part of the Winners …

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Culture, Media & Sport Committee wants to lift burden on smaller society lotteries

Parliament’s Culture, Media and Sport Committee says regulation of society lotteries should be changed to lift the burden on smaller lotteries and new lotteries starting up. Society lotteries are intended to be primarily a means of raising money for charities and other good causes. The vast majority are small, often local, and raise sometimes small but vital sums of money …

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Point of consumption tax will hit Rank’s performance

Rank Group, owner of the Grosvenor casino and Mecca bingo brands, has announced a 13% increase in ‘continuing business revenues’ for the 12 months to 30 June 2014, with retail growth considerably outstripping its digital performance. Revenues increased 15% for its venues, while the digital channel achieved 2% growth. The fastest growing channel of distribution continues to be mobile where …

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