Tag Archives: maxymiser

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

Website optimisation and marketing data specialists Maxymiser have announced the launch of the Maxymiser Customer Success Symposium, the marketing insight and networking event designed to shed light on digital customer marketing initiatives that have generated success in competitive markets The Maxymiser Customer Success Symposium is a  free-to-attend conference, hosted at BAFTA, 195 Piccadilly, London W1J 9LN, on the 27th of …

European igaming operator Betclic Everest Group has selected optimisation experts, Maxymiser, to implement an optimisation strategy across its international portfolio of gaming sites. The company, whose brands encompass sports betting, poker, casino and turf, chose Maxymiser because of its long-standing experience and knowledge of the online gaming sector – as well as its global reputation as market leader in testing, …

With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …