Paddy Power, the son of the owner of the bookmaker-of-the-same-name David Power, has raised over €500,000 in crowdfunding for his American SportZ Exchange (ASX) sports trading platform. The ASX project was founded in 2019 whilst a beta version was launched in 2020, and will function as a ‘stock market’ for sports, combining fantasy sports and financial markets, enabling fans to …
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Sportradar partners with Baltimore Ravens and New York Jets to continue US expansion
Sportradar has continued its commercial strategy of expansion in the US sports betting market by securing partnerships with the Baltimore Ravens and New York Jets of the National Football League (NFL). The agreement will see the data and analytics provider leverage ad:s – its full service, data-driven marketing solution – to refine the affiliate and marketing strategies for both teams, …
Read More »Paddy Power targets US market with ASX trading platform plans
Paddy Power, the son of David Power, founder of the eponymous Irish bookmaker, has announced plans to launch a ‘sports trading’ platform, American SportZ Exchange (ASX), according to the Irish Independent. ASX will operate from Ireland but target the burgeoning US sports betting market, and will be initially financially supported as a startup via a €500,000 crowdfunding campaign using the …
Read More »SoftSwiss enhances sportsbook offering for US leagues
SoftSwiss has expanded the scope of its sportsbook product, announcing the introduction of a live in-play betting option for US sports leagues. The firm intends to utilise its new live wagering offering – supplied by odds feed provider and ongoing partner Betradar – to expand sportsbook functionality for its B2B clients and their customers, enabling odds to fluctuate quickly and …
Read More »Sportradar adds long-term extension to AP agreement
Sportradar has inked a long-term extension of its agreement with The Associated Press (AP) which will see them continue to deliver core sports data content across both AP’s traditional and digital platforms. Following a successful three-year alliance, Sportradar will continue to share its data APIs, which will also encompass data for the National Basketball Association (NBA), Major League Baseball (MLB), …
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